Lincoln, Ford Motor Company’s luxury brand, has created the Lincoln Black Label service which strives to simplify a customers’ routine by expanding the concept of ‘quiet luxury’ beyond an automobile to encompass a complete lifestyle. In addition to unique showroom accommodations, it emphasizes convenience by offering benefits and shopping opportunities that work around their busy schedules. A perfect example is the company’s exclusive collaboration with Fellow Barber, a leading men’s grooming salon for young, aspirational professionals. Throughout April, current Lincoln Black Label customers can receive a complimentary grooming treatment at any of five Fellow Barber locations in New York and San Francisco.

“Lincoln Black Label not only provides the best level of materials in specially curated design themes, but also offers a host of member privileges,” said Andrew Frick, Lincoln director, sales and service operations. “The Lincoln Black Label dealer network is designed to cater to our clients on an individual level.”

Membership privileges include annual vehicle detailing, anytime carwashes, and access to a curated list of restaurants where noted chefs will provide an at-your-service dining experience.

Fellow Barber upscale grooming shops are similarly devoted to offering their clients a high-quality, personal and authentic luxury experience. Since first opening on Manhattan’s Lower East Side in 2006, founder Sam Buffa and his team of expertly trained barbers offer an edited menu of high quality, hassle-free grooming services, including straight-razor shaves and haircuts, leading to being  credited with the barbershop renaissance in New York.

“Lincoln’s brand philosophy is a natural fit with Fellow Barber’s passion for executing the details and delivering a high-quality experience,” said Buffa.

“Lincoln Black Label strongly resonates with the Fellow Barber customer. Each interior design treatment presents the vehicle in a unique and authentic way – much like the way we style our clients to express who they are. We are excited to take part in Lincoln Black Label membership privileges and welcome customers to our salons.”

Over the past three years, Lincoln has introduced an all-new product portfolio and supported brands and events that appeal to a younger target customer.

Among the benefits of Lincoln Black Label is Remote Shopping, where a Lincoln Black Label sales staff member will meet prospective clients at their convenience, whether in their home, at their place of business or virtually anywhere they desire within 30 miles of the showroom. Sales personnel take clients through member privileges, and use a tablet presentation to showcase Lincoln Black Label benefits, in addition to presenting elements that better demonstrate the luxurious feel of the four vehicle themes.

With the Online Concierge Lincoln Black Label clients have access to a dedicated online expert who is specially trained on the vehicles, design themes and Lincoln Black Label member privileges. The concierge will facilitate each client’s introduction to a participating Lincoln Black Label Dealer.

Collaborations are extremely important for Lincoln Black Label. In addition to Fellow Barber they include:

Lincoln Re-imagine!, a $1.2 million project that funds art, design and thought leadership collaborations to explore unique concepts in film, theater and architecture

Lincoln Hello, Again campaign, which seeks to take something that tends to get overlooked and create something new, fresh and usable from it.

Anna Kendrick at Lincoln Black Label Event

And 2016 marks the third year Lincoln is teaming up with Tribeca Film Festival as part of its ongoing support for the arts.

Lincoln Black Label is helping to attract new, affluent luxury customers to the brand. It is available on new Lincoln vehicles including the recently revealed 2017 Lincoln MKZ and all-new 2017 Lincoln Continental that will go on sale later this year.

For more information about The Lincoln Motor Company, visit www.lincoln.com and follow on Facebook at facebook.com/lincoln