Maluma Stars In New Michelob ULTRA Commercial As He Prepares To Launch New Album ’11:11′

14 May 2019 by Jose Eledra in Celebrities, Cuisine, Event, Fame, Film, General, Home, Music, Pleasure, Power, Products, Profile, Spirits, Stars, Television

We spoke with Maluma earlier this year when he first appeared in Michelob ULTRA’s latest campaign. Now the superstar singer is expanding on his involvement with the brand by starring in a new spot that captures the essence of his Colombian heritage, emphasizing soccer, music, dancing and a great tasting beer.

Michelob ULTRA just unveiled the new TV commercial titled “Nuestro Ritmo,” (Our Rhythm). The spot is set to a song from the artist’s new album, 11:11, and was shot in his hometown of Medellin, Colombia.

The :30  spot, which will air both in English and Spanish, follows Maluma as he juggles his busy career, stays active through dance and still makes time to enjoy a light, refreshing beer with friends. “Nuestro Ritmo” celebrates dance as a way to live an active, balanced lifestyle – a core tenant of the 95-calorie beer – and connect people regardless of language and background.

Maluma’s starring role in the spot is a continuation of his partnership with ULTRA that kicked off earlier this year when he made an appearance in the brand’s Super Bowl commercial “Robots.”

The full commercial can be viewed HERE and will air for the first time tonight (May 14) on The Tonight Show Starring Jimmy Fallon. Maluma will also appear on the program to perform, and discuss his new album, which launches May 17.

SHARE

THIS ARTICLE IS WRITTEN BY

Jose Eledra

Author Profile
Related Posts