Michael Strahan Expands Brand With New Skin And Shave Grooming Line
08 Sep 2022 by Lina Jordan in Celebrities, DVD, Ego, Event, Fame, Fashion, Film, Films, General, Grooming, Grooming, Health, Home, Money, Pleasure, Power, Products, Stars, Style, Television, Theater
Michael Strahan, the self-named brand founded by the Emmy Award Winning TV personality and NFL Hall of Famer and his long-time business partner Constance Schwartz-Morini, has introduced a new addition to the expanding line. Michael Strahan Daily Defense is a new skin and shave line, featuring five unique formulas: a hydrating face and beard wash, clear shaving lotion, calming post shave balm, conditioning beard oil, and face and neck moisturizer.
Created in partnership with biotechnology company Evolved By Nature, Michael Strahan Daily Defense will be available starting this month at all CVS Pharmacy locations nationwide and on cvs.com. It will expand to other specialty stores throughout the United States and online later this year.
This is the latest evolution of the Michael Strahan lifestyle brand, originally founded in 2015 to meet the needs of the modern man with a busy, on-the-go lifestyle, by providing quality tailored, athleisure and denim clothing and accessories. Evolved By Nature, partner in this venture, has developed novel Activated Silk biotechnology from natural silk protein for healthier looking skin. The five exclusive products headlining the new collection were carefully formulated for all skin types, designed to make confidence a part of one’s skin and shave routine, and are inspired by Strahan’s lifestyle.
“From our launch with apparel to today’s debut of a skin and shave collection, all of our products under the Michael Strahan brand are designed to help people look and feel their best. A perfectly fitting suit has always helped me feel more confident, but dressing well is only a piece of the equation. Taking care of your skin is an important component of developing a daily routine,” said Strahan. “Michael Strahan Daily Defense grew out of my own need for a quality, hassle-free daily skincare regimen that really works. We’re proud of this new chapter for Michael Strahan and of these game changing products designed for all men, to encourage them to tackle the day with confidence.”
Michael Strahan Daily Defense is formulated with one of the novel Activated Silk biotechnology ingredients – Activated Silk 33B – a polypeptide solution designed to help naturally boost the skin barrier of even the most sensitive skin types. It also helps to create formulas without commonly-used and environmentally harmful synthetics such as petrolatum and liquid plastics. All Michael Strahan Daily Defense products have gone through rigorous testing, are cruelty- and paraben-free, and are packaged in recyclable aluminum with unique features such as travel friendly, twist lock pumps.
The full line includes:Michael Strahan Daily Defense Hydrating Face and Beard Wash – Gently cleanses the face and beard in one step; 3.4fl oz. MSRP $14.00
- Michael Strahan Daily Defense Clear Shaving Lotion – Non-foaming formula designed to help protect the skin during shaves; 3.4fl oz. MSRP $12.00
- Michael Strahan Daily Defense Calming Post Shave Balm – Provides antioxidant and hydrating benefits to the skin; 3.4fl oz. MSRP $12.00
- Michael Strahan Daily Defense Conditioning Beard Oil – Moisturizes the skin underneath the beard; 1fl oz. MSRP $14.00
- Michael Strahan Daily Defense Face and Neck Moisturizer – Reinforces the skin’s barrier to facilitate moisture retention; 3.4fl oz. MSRP $14.00
“At Evolved By Nature, we create natural ingredients that exist at the intersection of health and sustainability,” said Dr. Greg Altman, CEO and Co-Founder. “We are always looking for the right partners to bring them out to the world and to create change at scale. That’s why working with Michael and his team was the perfect opportunity. We have incredible scientific talent when it comes to innovating effective, petrochemical-free products, and in the past few years we’ve combined that talent with brand building, marketing, and distribution capabilities to support our partners. The ability to combine those capabilities with Michael’s authentic personality, platform, and genuine mission to make better products accessible for men, regardless of skin type, was an absolute no-brainer.”
For more information on Michael Strahan Daily Defense, visit MichaelStrahanSkin.com.