The award-winning, sustainable and additive-free tequila Mijenta, is joining forces with The Ocean Foundation (TOF), the only community foundation for the ocean, working to reverse the trend of destruction of ocean environments around the world. In addition to their  recent partnership with Whales of Guerrero, a community driven organization working to conserve the same ecosystem where humpback whales reproduce each year, the collaboration furthers the tequila brand’s efforts to cultivate long lasting practices to preserve and restore the health and abundance of the coasts and ocean for the wellbeing of the planet.

Mijenta will be donating $5 from each bottle sold towards The Ocean Foundation for the month of April in honor of Earth Month, with a minimum donation of $2,500. The increasingly severe effects of climate change are resulting in recurring and widespread loss to highly vulnerable people living near coastal areas and floodplains, however, healthy coastal ecosystems act as extremely effective natural wave barriers that protect these communities.

“As the global community comes together in the Republic of Palau later this month to discuss bold new commitments to ocean conservation — at the Our Ocean Conference — Mijenta’s contribution to The Ocean Foundation’s work supporting underserved island and coastal communities is quite timely,” says Mark J. Spalding, President of The Ocean Foundation. “TOF’s approach in working with local communities toward long-term synergistic change is in line with Mijenta’s ethos of sustainable communities.”

“We chose to partner with The Ocean Foundation as community building and sustainable issues are at the core of both The Ocean Foundation and Mijenta. We share the same commitment to preserving the environment and educating key stakeholders on important topics such as marine and land conservation, sustainable tourism, and reduction of carbon footprints,” says Elise Som, Mijenta’s Co-founder and Director of Sustainability. “We are thrilled to further our commitment to restoring coastlines and supporting nonprofits working to restore the environment.”

Earth Day on April 22 and World Oceans Day on June 8 are reminders that community conservation and education is essential to take steps in healing the planet and all of its living animals for both the near and far future.

From farm to bottle, Mijenta and its founders are committed to sustainable practices throughout production and ensuring the company is a carbon neutral operation. Working with Climate Partner, the brand was completely carbon neutral in 2021, offsetting 706T of CO2 (equivalent to planting 60,000 trees) through the Forest Protection Project in Chiapas, Mexico. All components of the product are purchased directly from Mexico and everything is sourced sustainably, down to the packaging, which is made from Agave waste.

Mijenta looks at every angle and works with vendors to reduce waste wherever they can — for example, using a folding technique rather than glue for the box. In conjunction with their own efforts to reverse environmental impact, Mijenta is dedicated to helping cultivate long lasting practices for brands and organizations beyond its own.

For more information visit www.mijenta-tequila.com and www.oceanfdn.org