The Visit Nayarit Tourism brand will promote travel to the Nayarit, Mexico region as a destination for NBA fans with the important announcement that it has become an Official Tourism Destination of the Los Angeles Lakers.

The campaign will create opportunities for the Lakers audience to learn about the region, while supporting Nayarit’s growing campaign to promote travel and tourism for U.S. sports fans.

“The Los Angeles Lakers are one of the most prestigious brands in sports.  By working with the Lakers, we will promote the region of Nayarit as a vacation and travel destination for their fans. We are thrilled with this historic collaboration,” said Juan Enrique Suarez del Real Tostado, Minister of Tourism of the State of Nayarit.

The LA market is the number one source of travelers for the state of Nayarit, with 3-4 daily flights into the Bay of Banders Airport.
The relationship offers the region of Nayarit unparalleled visibility in the Los Angeles area and provides opportunities for engagement with fans both inside and outside of Crypto.com Arena, where the team play their NBA home games.

As an official tourism destination, Nayarit will enjoy a strong presence in the team’s home games, with branded spaces that will be prominently visible within the arena, on-court and on-television broadcasts. Additionally, content will be shared on the Lakers Instagram social media channel.

The sponsorship also includes hospitality, ticketing, regional promotion through co-branding and other fan engagement opportunities.
Now Lakers fans have the opportunity to connect with the Visit Nayarit tourism brand in unique and memorable ways.