To commemorate NBA fans and players across Latin American and U.S. Hispanic communities, the league is celebrating its 15 th annual Noches Éne•Bé•A (eh-nay-bay-ah) Latin Nights program at the start of the Second Half of the season with celebratory warmup shirts and merchandise, as well as team community activities at select games throughout the month of March.

Noches Éne•Bé•A 2021 will include the following:
* All 30 NBA teams wearing specially-designed Fanatics-Branded Noches Éne•Bé•A warmup shirts during the first two weeks of the Second Half of the season.
* Key Nationally Televised Games with Noches Éne•Bé•A Promotion:
o March 11 – GSW vs LAC (TNT)
o March 17 – LAC vs DAL (ESPN)
o March 23 – LAL vs NOP (TNT)

* Team Community Activities (subject to change without notice):
* Atlanta Hawks
Hosting in-arena festivities at State Farm Arena to showcase the rich Hispanic
culture and heritage in Atlanta throughout the evening of March 14.

o Denver Nuggets
Celebrating the team’s Hispanics fanbase during five key Noches Éne•Bé•A Pepsi Center home games on March 13, 15, 17, 19 and 21.
* Launching new social content recognizing Argentinian point guard Facundo Campazzo’s roots, including a “Player Playlist” and “Western Union Player Profile.”
* “Somos Familia” in-arena, digital and TV content will celebrate Noches Éne•Bé•A and engage the Nuggets’ passionate Hispanic fanbase.

o Portland Trail Blazers
* Viva Rip City Celebration of Latinx and Hispanic Heritage to be held on March 23 at Moda Center featuring a variety of broadcast, in-arena, and content elements.
* Partnering with Latino Network for fundraisers via retail sales and an online auction.
* Driving traffic to Hispanic-owned businesses and elevating their content through team social channels.
* Digital Rip City Magazine Takeover honoring Hispanic culture with special cover art, trivia, “Ask the Blazers” video content and more.
* Latin and Hispanic Health Week April 12-18: Medical professionals and leaders to discuss health issues, disparities, and solutions to support the Hispanic community and promote physical well-being.

o New York Knicks
* Celebrating Hispanic culture throughout the month, highlighted by in-arena festivities at Madison Square Garden on March 23 as the Knicks will engage fans in the arena and through unique digital content.
* The Knicks will spotlight essential workers in the Hispanic community as part of the team’s activations.

The celebrations will be supported by original content on the league’s English and Spanish- language social media channels.
Visit NBAStore.com for a selection of Noches Éne•Bé•A merchandise.