Target is introducing a new activewear and sporting goods owned brand, All in Motion.

Created using intel from more than 15,000 guests, All in Motion was engineered with a commitment to quality, sustainability and inclusivity – all at incredible Target prices.

Quality:
All in Motion apparel offers quality fabrics and key attributes you’d expect to find with premium activewear brands, like wicking, water-resistant, UPF50+ protection and odor-control, along with signature details like secure zip pockets and thumbholes in sleeves.

Sustainability:
The majority of All in Motion activewear incorporates sustainably sourced materials.

Inclusivity:
All in Motion was designed for the entire family and for all stages of their fitness journey, so that all families can celebrate the joy of movement together.

The assortment offers a broad range of sizes, including XS-4X for women, S-3X for men and XS-XXL for kids.

In stores, mannequins in sizes 4, 10 and 16 will rock All in Motion.

On Target.com, you’ll see models of all shapes and sizes showing off the brand’s fit.

The marketing campaign will continue Target’s commitment to no retouching. Ranging in price from $3.99 to $69.99, with most items under $40, All in Motion will be available on Target.com beginning Friday, Jan. 17 and in all Target stores on Friday, Jan. 24.

According to Jill Sando, Senior Vice President, General Merchandise Manager, apparel and accessories and home, Target:
“After listening to and sweating alongside more than 15,000 men, women and kids across the country, one thing became abundantly clear to us: guests are seeking quality activewear and sporting goods that they trust will perform—at an affordable price. That’s why we designed our newest owned brand, All in Motion, for the entire family and for all stages of their fitness journey. With a size-inclusive assortment that incorporates quality, durable fabrics and sustainably sourced materials, we are ringing in the New Year with a new collection that celebrates the joy of movement.”