As the modern man strives to redefine the meaning of today’s masculinity, AXE is delivering innovative products to remain at the forefront of the movement. That translates into expressing individuality without judgment, increased vulnerability, greater concern for the environment, and a deeper understanding of equality among the sexes.

After attending a Unilever event in Austin, Texas we had the opportunity to discover and try the extended lineup of products coming from AXE. Check below to see what’s new in hair and grooming, coming soon to a retail shop near you.

AXE Light Scents
AXE Light Scents collection features their lightest and subtlest fragrances yet. The two new scents are infused with essential oils and inspired by nature to deliver confidence and cleanliness without an overbearing presence.

This is the first AXE collection created with essential oils and is available in two fragrances, Wild Bamboo and Cool Ocean in deodorant body spray and deodorant stick formats, specifically formulated without additives (aluminum, parabens, or dyes) to be milder on skin.
* Wild Bamboo exudes a clean, natural fragrance featuring Herb de Provence, Violet, and White Woods.
* Cool Ocean scent embraces the breezy, refreshing seas featuring hints of Grapefruit, Artemesia, and Vetiver.
Body Spray 4 oz. – $4.49 (SRP)/ Dry Spray 3.8 oz. – $4.99 (SRP)

AXE Dry Collection
The new AXE Dry Collection features a formula that provides the ultimate sweat protection while delivering day-long freshness. No matter your lifestyle, don’t sweat and smell fresh with these additions. Available in antiperspirant dry spray and deodorant stick.
* Non-Stop Hustle features fragrance notes of Cypress, Geranium and Clary Sage Anise
* Better Than the Hype features notes of Amber, Lavender and Lemon
Deodorant Stick 3 oz. – $3.99 (SRP)/ Dry Spray 3.8 oz. – $4.99 (SRP)

AXE Insta Hydrate & Deep Clean Body Wash
These two new body washes that are paraben-free, dermatologist tested and gentle on skin are designed to keep you refreshed and clean.
* AXE Insta Hydrate Body Wash: This super hydrating product is infused with birch water and sea minerals.
* AXE Deep Clean Body Wash: First of its kind, AXE Deep Clean is made with carbon which is great for tackling acne-prone and oily skin.

And note, starting in 2020 all AXE body washes are packaged in 100% recycled plastics and will be 100% recyclable.
Body Wash 16 fl. oz. $3.99 (SRP) / 24 oz. $4.99 (SRP)

AXE Oil Blaster with Charcoal Shampoo
Available in two sizes (16/28 fl. oz.), this charcoal-infused shampoo attracts impurities and works for any hair type without drying out strands or messing with color.
Greasy and oily hair is a no-go, so simply lather a gentle amount of AXE Oil Blaster with Charcoal on your hair, massage thoroughly, rinse, and leave the house feeling clean and purified.
Shampoo 16 fl. oz. – $3.99 (SRP) / Shampoo 28 fl. oz. – $4.99 (SRP)

AXE Texturizing Cream
The newest styling product designed specifically for Gen Z. AXE Texturizing Cream enhances definition with a natural look and a medium hold and shine. Delivering a hairstyle with a shape and volume-enhancing formula, this product gives guys a balanced look for any occasion.
Made with natural beeswax, this texturizing cream delivers on hold and skips the sticky hands feeling to get you styled instantly.
Texturizing Cream 2.64 oz. $6.99 (SRP)

AVAILABILTY:
AXE Light Scents, Dry Collection, Insta Hydrate & Deep Clean Body Washes, Oil Blaster with Charcoal Shampoo, Texturizing Cream, and Experimental Mini products are available at most food, drug and mass retail outlets.