NFL SHOP at Super Bowl presented by Visa, is now open at Miami Beach Convention Center, and serves as the ultimate fan destination in the Miami area. NFL SHOP has two locations in the Miami area. One within the Miami Beach Convention Center, which requires a ticket for Super Bowl Experience to enter, and one at Lincoln Road Mall and that is free to the public and offers extended hours.

NFL Shop at Super Bowl LIV will offer the largest collection of Super Bowl merchandise available anywhere, with the majority of the product mix being exclusive to NFL SHOP at Super Bowl. Fans across all 32 teams will find product to express their team pride. NFL SHOP at Super Bowl is managed by Aramark, the NFL’s official retail merchandise concessionaire for Super Bowl LIV.

This year, NFL SHOP at Super Bowl will be offering a large assortment of customized and on-demand product. These items include ‘47 Brand tees, Levi’s jackets, Outerstuff t-shirts, For Bare Feet customized socks, Photo File prints for signature, and much more! Fans will also be able to enjoy a Build-a-Bear stuffing station featuring an exclusive collection of Super Bowl LIV outfits. Sports fans of all ages will find a wide variety of officially licensed team and Super Bowl LIV apparel and memorabilia, ranging from the latest fashion trends to limited-edition items – including Nike Opening Night Uniforms, Nike Game jersey emblazoned with a SBLIV patch, New Era Super Bowl patch caps, Oakley sunglasses, Mitchell and Ness NFL 100 jerseys, Wilson NFL 100 footballs, DKNY fashions, Tommy Bahama shirts, Vineyard Vines polos, zips, and jackets, original Charles Fazzino 3D Pop Art, and more. To celebrate the location of Super Bowl LIV, fans will also be able to purchase several unique limited-edition items including paddle boards, Adirondack chairs, ORCA mugs, swim suits, and beach towels. Outerstuff will be bringing local graffiti artists in-store to customize their Juniors t-shirts.

Nike will also be unveiling unique apparel at Super Bowl LIV. The Nike Opening Night Nike Fuse Player Jacket is a remastered varsity jacket with effortless style that will take players from the sideline to the sidewalk and features dual pockets for extra storage. The Nike Opening Night Fuse Showout Hoodie is where championship style meets modern innovation. Magnetic pockets for provide added security. The zip around hood will allow players to lockin before game time. The Sideline Collection will also be available for fans to purchase.

Women who purchase Touch by Alyssa Milano product between Jan. 29 and Jan. 31 at NFL SHOP will be qualified to enter for a chance to win a roster spot and compete in a flag football game hosted by Alyssa Milano. To qualify to enter, product must be purchased at the NFL Shop locations at Miami Beach Convention Center. Teams will be comprised of NFL player’s wives and girlfriends, and local celebs. Sweepstakes winners will earn a spot on a team, coached by current and former NFL players. The game will take place Saturday, February 1 at 5:00PM at Super Bowl Experience on the NFL Play Football field.

The New Era Official Super Bowl LIV Sideline Collection, available now, features a 9FORTY and a knit. The 9FORTY is a stretch snapback with a large embroidered team logo on the front of the cap with a Super Bowl LIV logo on the left side. The knit includes a woven team logo patch on the front and a Super Bowl LIV logo on the left side. These hats will be worn on the field by the coaches and players of the Kansas City Chiefs and San Francisco 49ers as they face off in the NFL’s biggest game. Three unique limited-edition New Era cap releases will take place throughout the duration of the week, offering fans the opportunity to purchase unique, exclusive gear including:

• New Era Super Bowl LIV Tarmac Collection:  Available in a 9FIFTY silhouette and a fedora, these hats will be given to players and coaches upon their arrival in Miami. The 9FIFTY^® cap features a multi-colored floral satin crown, a black Super Bowl LIV logo on the front and a black and white NFL100 logo on the back. The fedora includes a multi-colored satin floral fabric band around the crown. A black Super Bowl LIV logo is on the front of the fedora. The Tarmac collection will be available exclusively at the NFL SHOP in the Super Bowl Experience for a retail price of $54 USD
• New Era x Jason Taylor NFL Shield 9FIFTY: This custom 9FIFTY cap was designed by former Miami Dolphin defensive end Jason Taylor and features a teal colored satin with an orange and teal tonal NFL Shield on the front, and an embroidered “99” on the cap’s right-side panel. Taylor’s autograph is inscribed on the visor and an orange satin lining features Dolphins themed graphics. Retailing for $99.99 USD, this cap will be available January 29^th on neweracap.com and at the NFL SHOP in the Super Bowl Experience. Fans who purchase the cap on the 29^th will be given priority access to meet Taylor while he is on-site at the NFL SHOP in the Super Bowl Experience for fan autographs and photos on Wednesday, January 29^th from 4:00-5:00pm.
• New Era x Wilson NFL 100 9FIFTY: This limited-edition cap celebrates NFL’s 100^th Season featuring a metallic NFL100 badge across the front crown. The cap’s visor is wrapped in genuine Wilson leather from an official NFL football and is embossed with official NFL football marks across the top. A metallic Wilson logo badge is on the right side of the cap while a metallic New Era flag is on the left side. This cap will be available at the NFL SHOP in the Super Bowl Experience for a retail price of $99.99 USD.
  A few of NFL SHOP at Super Bowl’s key events and appearances include (subject to change):

  

• Autograph session with Baltimore Ravens’ Lamar Jackson on Friday, January 31 from 4-5:30PM
• Autograph session with Minnesota Vikings’ Kyle Rudolph on Friday, January 31 from 5:30-7PM
• Autograph session with Minnesota Vikings’ Irvin Smith Jr. on Friday, January 31 from 5:30-7PM

• Autograph session with Miami Dolphins’ legend Jason Taylor on Wednesday, January 29 from 4-5PM as he unveils his New Era x Jason Taylor NFL Shield 9FIFTY^®
• Autograph session with Charles Fazzino and New York Giants’ legend Mathias Kiwanuka on Wednesday, January 29 from 5-6PM
• Autograph session with Los Angeles Chargers’ Derwin James on Wednesday, January 29 from 6-7PM
• Autograph session with Charles Fazzino and Miami Dolphins Davon Godchaux on Wednesday, January 29 from 7-8PM
• Autograph session with Miami Dolphins legend Dan Marino on Thursday, January 30 from 4-5PM
• Autograph session with Charles Fazzino and New York Jets’ Quincy Enunwa on Thursday, January 30 from 5-6PM
• Autograph session with Pittsburgh Steelers’ JuJu Smith-Schuster on Thursday, January 30 from 6-7PM
• Autograph session with actress and activist Alyssa Milano on Thursday, January 30 from 7-8PM
• And many more!