As a pioneer in male grooming, NIVEA Men continues to offer new products to simplify the process of a man’s daily ritual. The company was one of the first to create a line specifically for the male consumer. Recently NIVEA Men held a product launch in New York City’s Apotheke to introduce their latest entry: NIVEA Men Creme.

At the event, a select group of media personalities were able to get a first hand look at the product, while enjoying exclusive cocktails, shaves, manicures, a photo booth, and the art of cocktail making in one of the city’s premier lounges.

Throughout the festivities, NIVEA Men executives had a chance to explain the benefits – and origin of the brand. As pointed out during a brief presentation, NIVEA was one of the first companies to dedicate itself to the male needs. The company doesn’t produce dish-washing soaps, or cereal, or toothpaste; all it does is provide products for male grooming, which may explain why it’s the number one selling skin-care line in the world for men.

Their latest product, NIVEA Men Creme is a multipurpose moisturizer that has been made especially for men. It is easy-to-transport and absorbs quickly without the greasy feeling some traditional creams can leave behind.

The product was developed for multiple uses: Face, PostShave, Body and Hands. The formula cares for your skin by giving it a boost of hydration and protecting it from drying out. The key ingredients in the unique formula (or combination of ingredients) soothes and moisturizes (or hydrates) skin, leaving it looking and feeling smoother.

NEW NIVEA Men Creme is now available in three sizes at all food, drug and mass merchandisers nationwide. For further information on NEW NIVEA Men Creme and other NIVEA Men products, visit www.NIVEAMENusa.com