NYC & Company has launched the 25th anniversary of NYC Restaurant Week. This month-long program will run until August 18, offering visitors and Newyorkers the chance to dine among 390 restaurants (including 31 Hispanic Restaurants) in all five boroughs for a prix-fixe meal. To commemorate 25 successful years of the program there is a first-ever consumer tasting series that will benefit local charities. NYC Restaurant Week is also the first and largest program of its kind in the world.

New Yorkers and visitors are encouraged to enjoy three-course prix-fixe lunches for $29 and dinners for $42 (excluding beverages, gratuities and taxes) at participating restaurants, featuring 34 diverse cuisines in 42 neighborhoods across all five boroughs. Saturday dining is excluded from the program and Sundays are optional. To view a full list of participants, make reservations, browse menus and more, visit nycgo.com/restaurantweek.

“For New Yorkers, restaurants are our living rooms—places to engage with friends and family, and to slow down from New York City’s fast pace,” said Fred Dixon, NYC & Company president and CEO.  “NYC Restaurant Week provides locals and visitors a unique opportunity to experience the City’s fine dining scene at an extraordinary value. With the monthlong 25th anniversary edition, celebrating in the dining capital of the world has never been easier.”

In celebration of the 25th anniversary, the first-ever NYC Restaurant Week Summer Tasting Series events are now on sale, offering diners exclusive tasting menus with chef-selected wine pairings. Supporting local NYC charities City Harvest, Citymeals on Wheels and Food Bank NYC, tickets are selling quickly and may be purchased for $75 per person at nycrestaurantweektastingseries.splashthat.com. The events are Buttermilk Channel (Carroll Gardens, Brooklyn) on August 1, Maiella (Long Island City, Queens) on August 6, and Amada (Lower Manhattan) on August 14. Follow along with the series on social media with hashtag #NYCTastingSeries.

NYC Restaurant Week is the first dining program of its kind, established by Tim Zagat and Joe Baum as a four-day lunch dining promotion during the 1992 Democratic National Convention, coined “NY92.” The program included just under 100 participating restaurants, in which 12 remain current participants. Following the success of the summer 1992 season, the program has continued to flourish and evolve in New York City, and has inspired similar dining concepts in destinations both nationally and internationally.

NYC & Company’s long-standing corporate sponsor American Express will return this season with an exclusive offer for American Express Card Members who participate in NYC Restaurant Week. Card Members can enroll any eligible American Express Card, use their enrolled Card to spend $35 or more in a single transaction at any participating restaurant and get a $5 statement credit up to four times when they dine between July 24 and August 18. Enrollment is required and is limited. Terms apply. To learn more and enroll in this offer, visit americanexpress.com/nycrestaurantweek.

NYC & Company’s creative campaign for the 25th anniversary of NYC Restaurant Week was reimagined to showcase New York City’s unique dining experience, featuring the primary tagline, “Taste where it takes you.” Campaign elements include digital and print advertising; out-of-home advertising; and PATH train and station advertising. Additional promotion includes exclusive content on NYCgo.com, a video campaign in NYC taxicabs and online, and promotion through media partner Time Out New York. Creative partners include branding studio, The Working Assembly, creative agency Beautiful Destinations, and additional marketing partners include reservation service OpenTable, WeWork, and James Beard Foundation.

Diners can follow @nycgo and @nycrestaurantweek on Instagram and Facebook, and @nycgo and @nycrw on Twitter for NYC Restaurant Week content. Furthermore, an Instagram photo contest will award four weekly winners (one each week of the program) with $250 in gift cards from participating restaurants by using the program hashtag #NYCRestaurantWeek.

Participating Hispanic Restaurants include:
ABC Cocina, Calle Ocho, Macondo West, Sazon, Sofrito on the Hudson, Bodega Negra at Dream Downtown, Dos Caminos Meatpacking District, Dos Caminos Park Avenue, Dos Caminos SoHo, Dos Caminos Third Avenue, Dos Caminos Times Square, El Toro Blanco, El Vez, Empellon Taqueria, Fogo de Chao Brazilian Steakhouse, Fonda, La Fonda Del Sol, La Loteria, Pampano, Raymi Restaurant, Rosa Mexicana – First Avenue, Rosa Mexicana – Lincoln Center, Rosa Mexicana – Tribeca, Rosa Mexicana – Union Square, Salvation Taco, Socarrat Paella Bar – Chelsea, Socarrat Paella Bar – Midtown East, Socarrat Paella Bar – Nolita, Tertulia,Toloache y Toloache Thompson.

To view a full list of participants, make reservations, browse menus and more, visit nycgo.com/restaurantweek.