On Tuesday, October 15, Billboard Latin Music Week, the longest-running and biggest Latin music industry gathering in the world, continued the festivities with more exciting conversations and groundbreaking discussions on the second day of the 35th anniversary celebration at The Fillmore Miami Beach. The day was packed with dynamic panels and thought-provoking discussions, showcasing some of the most influential figures in Latin music including Peso Pluma, Belinda, Grupo Frontera, Yandel, Young Miko, and more!

Fans were thrilled to hear from Peso Pluma during the Nuevo Mexicano: Peso Pluma and Friends panel, where the superstar was joined by some of the most exciting artists in the new Mexican music movement, Fidel, Jasiel Núñez, Junior H, and Tito Double P. During the panel, Peso spoke for the first time live about his musical origins, his creative process and the importance of having close friends in his life.

Peso also made an appearance the previous evening at the Billboard’s Latin Music Power Players event, where he surprised the crowd by presenting the Executive of the Year award to his manager, George Prajin (see video HERE). He gave an emotional speech thanking Prajin for his tireless work, saying, “All the doors that you have opened for us, and all the things that you have done so that we can have an opportunity to show ourselves as greats before other exponents of music and the industry, have been very important not only for me and for you as a person, but for an entire country, an entire generation.”

Young Miko took the stage for a special Superstar Q&A, where she shared insights about her artistic journey and the future of Latin music. When asked if she considers herself the artist of her generation, she admitted that the title makes her nervous but expressed her hope to be the kind of artist she wished she had seen growing up—one who stays true to their origins. Her biggest advice for new artists was to have patience and stay disciplined.

Day two also featured Latin Music Week’s signature Women’s Panel: Global Rising, presented by Ulta, which brought together a powerhouse lineup of female global stars who have made their mark on the Billboard charts. Panelists Bad Gyal, Belinda, Danna, Debi Nova, Mon Laferte, and Zhamira Zambrano discussed their career journeys, the challenges of being women in the Latin music industry, and how they overcame them. Speaking on female alliances in music, Danna said, “They are important and necessary. We talk to each other and the world moves. Being able to turn around and know that we are colleagues and not competition […] We are making a very big change. Women are taking charge of everything.”

Earlier in the day, Grupo Frontera participated in the traditional Making the Hit LIVE! session during which the chart-topping band created a brand-new song on stage in just 40 minutes. The song, unofficially titled “Ya No,” was written in advance by Edgar Barrera, while the band’s signature cumbia sound was created and produced live on stage. Grupo Frontera closed out day two of Billboard Latin Music Week headlining Billboard En Vivo, presented by Smirnoff Ice, with Majo Aguilar opening the show at Wynwood Marketplace.

As Billboard Latin Music Week marches forward, attendees can look forward to even more exciting conversations and performances from the biggest names in Latin music tomorrow with J Balvin, Alejandro Sanz, Thalia, Maria Becerra, NMIXX, Fat Joe, and more. For more information, visit BillboardLatinMusicWeek.com. Billboard Latin Music Week sponsors include Azzaro Parfums, Cheetos, Chevron, DoorDash, Johnnie Walker Blended Scotch Whisky, McDonald’s, Smirnoff, Smirnoff ICE, Ulta Beauty, and Walmart.

10/15 – Billboard Latin Music Week Day Two Highlights

• 10 Years of Rimas: Home to Bad Bunny, Rimas Entertainment’s Noah Assad, Junior Carabaño and Raymond Acosta spoke at the 2024 Billboard Latin Music Week for a panel that explored how Rimas transformed from a digital distributor into an international powerhouse in just one decade. Moderated by Billboard‘s Leila Cobo, this was the group’s first public interview as a team. On working with Bad Bunny, Assad shared “Benito was a blessing and opened a lot of doors for us to show the world what we can offer. He helped pave the way and helped us build what we have today.”
• Making the Hit LIVE! Featuring Grupo Frontera: Grupo Frontera showed attendees live during this Billboard-exclusive panel how they create a hit from scratch, giving a behind-the-scenes look at their creative process. During the session, the chart-topping band created a brand-new song on stage in just 40 minutes. The song, unofficially titled “Ya No,” was written in advance by Edgar Barrera, while the band’s signature cumbia sound was created and produced live on stage.
• Nuevo Mexicano: Peso Pluma and Friends: Superstar Peso Pluma curated a panel featuring some of the most exciting rising artists in the new Mexican music movement, including Fidel, Jasiel Núñez, Junior H, and Tito Double P. For the first time, he spoke  live about his musical origins, his creative process and the importance of having close friends in his life.
• The Superstar Q+A Featuring Young Miko: Emerging star Young Miko shared her insights and experiences in the music industry, discussing her artistic vision and the future of Latin music. The conversation was moderated by Griselda Flores, Senior Editor at Billboard.
• Deja tu Huella: “Inspire Who’s Next” presented by Cheetos: During this discussion, creatives Kiko Baez (Designer), Omar Courtz (Artist), Saiko (Artist), and Yudy Arias (Yogi and celebrity coach) talked about how they actively used their mark to uplift and inspire their communities and future generations with their art. The panel was moderated by Isabela Raygoza, Associate Editor, Billboard Español.
• The Explosion of Colombian Pop Music featuring Paola Jara, Yeison Jimenez, Luis Alfonso, and Pipe Bueno presented by Imagen & Mercado: A marquee group of artists and producers, including Luis Alfonso, Pipe Bueno, Paola Jara, and Yeison Jimenez, discussed the rise of Colombia’s exciting new music movement, moderated by Alex Sensation.
• ELYTE: The Beginning and Future of the Genre with Yandel and Friends presented by Warner Music Latina: Urban music icon Yandel was joined by De La Ghetto (Artist), Dei V (Artist), and Roberto Andrade (Managing Director, Warner Music Latina) for a discussion on the evolution of their genre. The panel was moderated by El Coyote, radio and podcast personality.
• How I Wrote That Song: The Urban and Música Mexicana Edition presented by BMI: Artists and producers Armenta (Singer-Songwriter), Caleb Calloway (Producer), Álvaro Díaz (Urban-Alt Rapper), Alexis Fierro “Chachito” (Singer-Songwriter), and Albert Hype (Producer) shared insights into their songwriting process, moderated by Jesus Gonzalez, BMI’s VP of Creative, Latin.
• The Women’s Panel: Global Rising presented by Ulta: Billboard Latin Music Week’s traditional and iconic women’s panel was devoted this year to global stars on the Billboard charts. Panelists included Bad Gyal,Belinda, Danna, Debi Nova, Mon Laferte, Zhamira Zambrano, and moderator Ingrid Fajardo (Social Media Manager/Staff Writer, Latin, Billboard).
• All in the Family, Featuring Eslabón Armado and Yahritza y Su Esencia presented by Walmart: Mexican music stars Eslabón Armado and Yahritza y Su Esencia shared how their success is deeply tied to family, with the panel spotlighting Adriana Martinez (Manager of Yahritza y Su Esencia) and Nelida Oseguera (Manager of Eslabón Armado).