PETROSSIAN Celebrates 30th Anniversary With Tasty Innovations
10 Nov 2014 by Francisco Romeo in Bars, Cuisine, Home, Hot Spots, Lounges, Models, Restaurants
Petrossian, the premier name in Caviar is celebrating 30 years in America. To toast the occasion we joined Messr. Alexandre Petrossian for a sumptuous afternoon of caviar, champagne, vodka and cocktails. The tasting included a full range of decadent delights, newly created treats, single-servings of caviar, and exciting innovations designed to prolong the brand’s legacy and take it beyond its long established success.
Petrossian is the world’s largest distributor of caviar and has been a trusted family name since the late 1920’s when it was founded in France by Melkoum and Mouchegh Petrossian. Today the brand has expanded to include restaurants in West Hollywood, the Bellagio Hotel in Las Vegas and the flagship in New York, down the block from Carnegie Hall. In addition there is the thriving store and online business that offers an extensive product line of the finest delicacies imaginable; starting with savory foie gras all the way to imported French chocolates.
When it comes to caviar Petrossian became the first major distributor to work with sturgeon farms, providing gourmet sustainable options with a taste comparable to beluga, sevruga and ossetra caviars. The company allows the sturgeons to age, giving their caviar a fuller, more robust flavor. Working with specialists at caviar refineries, the roe undergoes a specific salting process, giving the caviar beads the delicate accent of “malossol” – meaning “little salt,” that sets them apart.
In honor of the 30th Anniversary the brand has created the perfect addition to any extravagant celebration – or holiday gift list – with ‘Ivan The terrible,’ the largest tin of caviar in the world.
First debuting in Paris, now the company is offering it in the United States to celebrate the anniversary milestone. There are three tins joining in the family: “Ivan the Terrible” (10 kg of Tsar Impérial), “Grande Catherine” (5 kg of Tsar impérial) and “Juste Alexandre” (2.5 kg of Tsar Impérial).
Those lucky enough to visit the elegant New York restaurant can enjoy Petrossian’s new Caviar Girl, a vintage twist on the iconic cigarette vendors of the 1920’s. Adding a touch of sophisticated novelty and dressed in full costume, the Caviar Girl offers single servings of the finest caviar, along with vodka in stylish Flutes.
The caviar served includes Special Reserve and Golden Sturgeon from Israel, China and the U.S. Asked to describe the flavor Mr. Petrossian simply says, “It’s difficult to put into words. Good caviar has complex types of flavors. Caviar is a texture, with flavors that excite all your taste buds.” We agree, you simply have to try it.
The Petrossian Ultimate Collection, was also introduced at the event. This is the largest caviar gift basket ever created, a tin similar to Ivan the Terrible, but bigger with a retail price of $75,000.00
Other exciting new products offered by Petrossian include:
Red King Crab Leg
The crab is caught, cooked and frozen as soon as it’s on the boat. It includes two parts; the shoulder “meres” the meatiest part of the crab and the lower arm.
Sea Urchin
One of the most delicate of fish products. Perfect as a side, in sushi rolls and in appetizers.
Petrossian is well known for its smoked offerings, using a process that takes up to a week, where most smoking methods take a mere 2 days. The Smoed selection features:
Smoked Sardines
The largest on the market, finely smoked and can be enjoyed on their own or on salads, toast points, or in a sandwich.
Smoked Bay Scallops
Tiny, bite sized scallops smoked to perfection. Perfect accompanied by caviar on a toast point.
Smoked Salmon Tartar
Not like your usual fresh salmon tartar. Perfect for a quick, healthy lunch or go-to appetizer.
Smoked Salmon Carpaccio
Artisanal chef slices the salmon in a new way to create the most delicate paper thin slices of fresh Atlantic salmon.
Serve as a starter with a squeeze of lemon.
Being a French born company, Petrossian pays special attention to desserts. Flavorful delicacies that will take you to heaven and back. Among the most surprising treats is the Caviar Chocolate.
This is a perfect blend of sweet and savory, combining silk white chocolate mixed with salty and crunchy caviar powder. It comes in an origami styled box with 4 chocolates.
Other desserts include:
Madeleines in Raspberry and Chocolate flavors, made fresh in the Petrossian bakery daily.
Petrossian Cookie Collection consisting of Chocolate chunk, double chocolate, oatmeal and pre-packaged in a Petrossian styled cookie tin – Perfect for gifts.
Chocolate and Caramel sauce. made in France from the finest sourced local chocolate, sort of a French version of Nutella.
Then there is Petrossian Fudge, a velvety smooth and rich chocolate fudge and the Petrossian Signature Chocolate, a mixture of the finest Petrossian chocolates.
For more information or the complete product line visit www.petrossian.com