Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone, will again play host to the biggest party on the planet on New Year’s Eve. In partnership with Times Square Alliance and Countdown Entertainment, the brand is returning as the presenting sponsor of Times Square’s New Year’s Eve celebration for the fifth consecutive year.

“We couldn’t imagine ringing in the New Year without taking part in Times Square’s legendary New Year’s Eve celebration,” said Chris Rondeau, chief executive officer at Planet Fitness. “Health and wellness is more top of mind for consumers today than ever before and, as the leader in affordable, non-intimidating fitness, there’s no better place to start your fitness journey than Planet Fitness. We’ve been rewriting the rules of fitness for nearly 30 years, and we look forward to welcoming everyone into the Judgement Free Zone to tackle their fitness goals – no matter how big or how small – in 2020 and beyond.”

“We’re thrilled to welcome Planet Fitness back as the Presenting Sponsor of Times Square New Year’s Eve,” said Jeffrey Straus, President of Countdown Entertainment. “We look forward to seeing Times Square transform into a sea of purple and yellow as we ring in the New Year.”

In addition to its sponsorship on the big night, Planet Fitness invites everyone to submit their Confetti Wishes, a heartfelt “wish” for the New Year, at planetfitness.com/confettiwishes or at the Wishing Wall in the heart of Times Square now through Sunday, Dec. 29. Each wish will be printed on a piece of actual confetti that will fly over Times Square at midnight on New Year’s Eve.

“We look forward to once again ringing in the New Year with Planet Fitness as our presenting sponsor,” said Tim Tompkins, President of the Times Square Alliance. “As people from around the world tune in to watch the ball drop, they will be greeted by a wave of purple and yellow across Times Square.”

Planet Fitness offers extremely low membership fees starting at just $10 a month and a variety of benefits, including a hassle-free environment, free fitness instruction with every membership, brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and much more. The PF Black Card membership includes additional amenities such as the ability to bring a guest every day at no additional charge, access to more than 1,890 Planet Fitness locations, as well as access to massage beds and chairs, and more. To find a Planet Fitness club near you, visit PlanetFitness.com.

HOMBRE Magazine’s Editorial Director Francisco Romeo with the new Planet Fitness’ hat to be worn by millions this New Year’s Eve