Plum is transforming how wine is enjoyed with the first ever super-automatic wine appliance. It’s flagship product enables a premium wine-by-the-glass experience, just as the winemaker intended. A sophisticated marriage of haute technology and elegant design, Plum automatically identifies the wine, individually chills each bottle, and preserves the wine so it can be enjoyed one glass at a time.

Plum’s molded, brushed stainless steel shell curves around the device, providing a sophisticated aesthetic that is at home in kitchens, living rooms and wet bars. Inside, it holds two standard 750ml bottles with any closure – natural cork, artificial cork, engineered cork, and even metal screw caps. The device preserves each wine for up to 90 days without removing the cork, and serves each wine at the perfect temperature for that varietal, transforming wine lovers’ enjoyment from by-the-bottle to by-the-glass.

Plum is ideal for singles, households divided between red and white, foodies who appreciate food and wine pairings, hosts who frequently entertain, and for those who just want to enjoy a special bottle – one glass at a time.

“Wine has not kept up with our lifestyles. Most of us want to enjoy a glass of wine after work, pair a glass of wine with food, or be a great host and offer guests an option of red or white,” said David Koretz, Founder & CEO, Plum.  “Too often I found myself not finishing a bottle and pouring oxidized wine down the drain, or not opening the bottle at all because I didn’t want to waste it. So I createdPlum to enable wine lovers to enjoy the perfect glass of wine. Their wine collection, on their terms.”

• Plum video: https://www.youtube.com/watch?v=cQAS3czcrnw

Users simply place two 750ml bottles of wine inside Plum. They don’t need to remove the foil or closure. The bottle rests at a 55-degree angle, letting sediment collect in the shoulder of the bottle and not in the glass.

Plum’s automated wine identification photographs each wine label and automatically recognizes the vintage, varietal, region, winery and wine from a database of more than six million wines.

The serving temperature for each varietal is automatically set for any of the 220 commercially-available wine varietals and blends. Integrated solid state cooling silently chills each bottle to the perfect serving temperature. A motorized, double-cored needle pierces the closure and pressurizes the bottle of wine with argon gas, which keeps oxygen out without affecting the wine. The needle stays in the bottle and the bottle remains pressurized until empty, preventing any oxygen from entering the system. The patent-pending needle-in-a-needle design is able to pierce any closure including natural cork, artificial cork, engineered cork, and even metal screw caps.

Stainless steel tubing, just like those used in winemaking, and an electronic seal keep the wine perfectly preserved, delivering it directly from the bottle into the glass at the touch of a button.

Plum’s included argon canister holds more than 200 bottles worth of preservation, at only $0.05 per glass. Environmentally friendly, the refillable canister only needs to be changed every 18 months, on average. The integrated WiFi and web application automatically keeps track of users’ wine history, and allows them to see what friends, sommeliers and winemakers are drinking.

Plum is available for pre-order at www.plum.wine for $1,499.  For more information, visit www.plum.wine/blog/introducing-plum/