Starting on Tuesday, February 7^th, #1 best selling author, master life coach and national radio host David Essel will be giving away a free kindle version of his #1 best selling book “Positive Thinking Will Never Change Your Life… But This Book Will! The Myth of Positive Thinking, The Reality of Success” on Amazon.com. The free giveaway will last through Friday, February 10^th, just in time for Valentine’s Day. The book breaks the rules on the way we think about positivity, with stories that include collaborations with six New York Times best selling authors.

The book is a detailed guide for anyone that wants to achieve success, financial freedom, addiction recovery, weight loss, and achieving great romance and love.

David courageously reveals the myth that “Positive Thinking” by itself will never get you the results that you want. Other books like “The Secret”, and “Law of Attraction”, excites Americans with dreams coming true of people imagining checks coming in the mail, becoming millionaires, and having a vision board with their soulmates picture on it. Yet, David’s experience is that these types of thoughts are only 20% of the big picture. These types of books offer a “get rich quick” philosophy, that will never work at the level they promise and are discouraging more people than helping them.

Essel proves that our thoughts are not quite as powerful as people have said. We can think all day long that we are worthy of making more money, or losing weight, or finding deep love… But those thoughts will actually not change a thing. “For 30 years my work has been centered around giving people hope so that they may achieve goals that are really important to them. This book does exactly that, by busting the myth of the simplicity of positive thinking, while at the same time sharing hundreds of stories of success so that the reader can see that what is possible for others, is possible for them as well,” he states.

Actress and Sirius XM Host, Jenny McCarthy has endorsed David’s book and crowned him “The New Leader of The Positive Movement,” while Dr. Wayne W. Dyer said “David Essel’s destiny is to help you become more alive in every area of your life.” Watch David (Syracuse University Alum) on Syracuse’s ABC 9 TV morning show.

Other stories from “Positive Thinking Will Never Change Your Life But This Book Will! The Myth of Positive Thinking the Reality of Success” include the following:

• Are soulmates real?What techniques truly work to help single people find the love of their life? David offer stories with clients, who followed his advice in the book and found deep lasting love. A large percentage of Americans struggle in their love relationships. They don’t feel they get their needs met, and maybe are not quite sure how to meet their partner’s needs either. David’s book will give you step-by step instructions on how to liven up your love life.

• The 3% rule in dating: Too many people in the world of dating make the mistake of only focusing on the compatibility factor with a partner or with their physical attraction. But they’re missing the boat. David has helped people get very clear about the type of person that does not work for them. With this rule, David states that someone could have a 97% compatibility rate with you, however, if they have one or two “deal breakers” of the 3% rule, the relationship will never work. Never!

• Weight Loss: While 60 -70% of America struggles with weight, you do not have to be in this category anymore. David Essel will give you the background scientific information of why we gain weight & most importantly how to stop the weight loss roller coaster that so many people are on in the world.

• From foreclosure to millionaire. The story of one of David’s friends Ray Higdon, who tried to apply the techniques in “The Secret” to help him get out of a huge financial mess, only to find out that it didn’t work. David shares what Ray had to do, the difficult action steps, to become a millionaire after almost being homeless is proof that our thoughts will only account for 20% of our success.