Real Sangria, the premium Spanish wine with natural fruit flavors, is now offering its Red and White sangria varietals in 250ml cans. Aiming to lower the barriers of entry, the new size offers great accessibility and portability with the 4-pack which can be enjoyed anywhere, at any time.

The centuries-old, traditional Spanish sangria was first introduced to US consumers during the 1964 World Fair in New York. It has since grown in popularity and Real Sangria is now making it more approachable than ever and welcoming a new generation of wine drinkers with the introduction of 250ml cans. Light-bodied, fruity, and refreshing, this true Spanish Sangria is priced at $7.99 per 4-pack and available nationwide.

“We are thrilled to expand into one of the fastest-growing forms of alternative wine packaging in the market this Summer,” said Ricardo Febres of Shaw-Ross International Importers, importer of Real Sangria. “We believe it’s important to continue to evolve as a brand without sacrificing quality. Never compromising on taste, we are excited to offer a wine option that is practical, convenient, and fun.”

In addition to the new product launch, the brand is also unveiling its redesigned logo and label, and announcing a new brand campaign, #getREÁL. The campaign will come to life at in-store activations, through social and digital, and experiential consumer events.

The versatility of Real Sangria makes it the ideal drink for every occasion, just chill and enjoy.