With Cinco de Mayo upon us, now would be the time to look into Reserva de la Familia as you plan your celebrations – and beyond. The new package created by artist Melanie Smith can prove to be a work of art, both for the exterior design, as well as for the spirit contained within.

As it has been done for 22 years, each case of Tequila Reserva de la Familia Extra Añejo is a fine handcrafted piece of wood in which works of renowned artists are reflected. The four boxes designed are deeply linked to the themes appreciated in the recent exhibition: they take elements from Rivera’s murals, recovering botanical prints of agaves, old maps of the Tequila region and alembique’s manufacture layouts. The figures form collages that juxtapose historical references, images reflecting the transition from the pre-Hispanic to the modern world or from the field to the machine, forming a rich, wide and complex narrative, such as the place that tequila occupies in all areas of history and national symbology.

For more than two centuries, Tequila Reserva de laFamilia has been a worthy family secret kept for more than 10 generations. It is handmade using the exclusive method “Essence of Agave,” a proprietary process of the best tequila, highlighting the fragrances and flavors of the agave, making for a gentle tequila,but full of character, recommended to drink in a Riedel glass.

Tequila Reserva de la Familia is the jewel of Casa Cuervo, the biggest and most important producer of tequila in the world.  Each bottle of Tequila Reserva de la Familia is packaged, numbered, signed, and dated by hand, that is the main reason of its limited production.

It is an authentic piece of collection, since 1995 Tequila Reserva de la Familia Extra Añejo has the honor of working with famous Mexican artists, who embody a work of art in each of its Limited Editions. Some of the artists that have collaborated are: Pedro Friedeberg, Carlos Aguirre, Ricardo Pinto, Dr. Lakra and others.

Tequila Reserva de la Familia has 3 Ultra-Premium lines: Tequila Reserva de la Familia Extra Añejo, TequilaReserva de la Familia Platino, and its latest launch Tequila Reserva de la Familia Reposado.