Social Activism is ‘in’ this season, and this Fashion Week, Ricardo Seco raised awareness for endangered species on New York City’s runways with his latest LIFE collection. As a man who enjoys life with a consciousness of nature and the only Mexican designer being featured during NYFWM, Seco combined the sacredness of Holbox, the island situated off the northeast coast of the Yucatan peninsula, with New York City lifestyle.

Known for being a sanctuary of endangered species like the Carey Turtle, tern, American flamingo and sea cow, the island inspires Holbox, the designer’s ode to NYC. “This city’s culture shapes our understanding of our nature and the future”, stated Seco. “Take a look at what Mother Nature has given us. Without nature, there is no us; there is no LIFE.” Using unique colors and textures to convey his message Seco states, “LIFE is about defining your own future, while preserving the treasures of the past. This collection is meant to not only bring awareness to the island of Holbox and NYC, but to the importance of protecting our planet as a whole.”

Featured colors and textures included: pastel pink, baby blue, lilac, flamingo feathers, print of whale shark skin, print of sand, grey and black. LIFE featured Spring/Summer 2017’s latest trends including oversized silhouettes, bomber jacket, bikers, boxing shorts, relaxed pants, athletic inspired shorts, and sweatshirts. Seco describes the line as ‘street meets urban sophistication.’

Seco was born in Torreon, Coahuila, Mexico and is considered to be one of the country’s most influential designers. A self-taught designer, Ricardo was a businessman for more than twelve years until he decided to pursue his passion and risk everything for what he truly loved: fashion. This passion encouraged Ricardo to leave his country and study design in the prestigious Marangoni Institute in Milan and Paris.

Cumulatively, Ricardo has shown 10 seasons; his first being held on Feb. 16, 2012. In chronological order his entire collection includes: FLY, SHARE, ALIVE, POWER, FOREVER, DREAMS, REAL, LUCK, TIME and now for Spring/Summer 2017 – LIFE. In each collection, Ricardo combines the richness of Mexican culture with its new contemporary sophistication.