Over a weekend in July singer Romeo Santos accomplished a remarkable feat when he became the first solo Latin artist to sell out two nights at Yankee Stadium. Madonna hos done it, Jay Z has done it twice, with Justin Timberlake and with Eminem, but since the early 70’s and the Fania All Stars, no other Latino has taken on the challenge of filling a 50,000 seat venue in New York. Santos has done it, proving his popularity and the strength of the Latin market.

At the young age of 32 Santos has been doing this for a long time. He began his career as the lead singer of Aventura, the Bronx bachata boy band in 1994, making the move to go solo in 2011. In February, he released “Formula, Vol. 2” (Sony Music Latin), his second solo album, which extended his dominance over bachata, the Dominican romantic genre, while inviting outsiders like Drake and Nicki Minaj to the party.

Santos is an old pro, and on Saturday, he was as relaxed as a man can be performing in front of a sold-out Yankee Stadium for the second night in a row.

During his three-hour set, he toggled between solo hits and Aventura classics, songs that are linked by themes of endless love, cruel betrayal and sweaty intimacy. At one point, he implored Alvin Medina, his cuatro player, to “make love to this guitar.” (A cuatro is a smallish guitar that contributes to bachata’s signature pleading sound.) Later, he repeated the desire, with stronger language and more pelvis thrusts.

Model Ziara C front row at the Romeo Santos at Yankee Stadium

To his fans the routine is known by now: Santos has been doing this for too long. There will be a woman of ample proportions, and Santos will sing “Un Beso” to her, then kiss her, then encourage her to let her hands roam free on his body. There will be admonishments to the men in the audience about how they aren’t satisfying their women. There will be a microphone stand, parts of the stage and even the air itself that spend long stretches of time on the receiving end of Mr. Santos’s gyrating pelvis.

Fireworks during and after the concert

Santos is a talker, and he often spent almost as long introducing a song as singing it, like on “Eres Mia,” a saucy, almost rude number about maintaining control over a woman, even as she marries someone else. “Por Un Segundo” is about coming to terms with the woman you love marrying another, and “Necio” is about lusting after a taken woman. And Santos loves a face-off — so much so that on “Ella Y Yo,” about the betrayal of losing your woman to your friend, he brought male fans onstage to sing duets with him.

Throughout the night, Santos’s band was astute and vibrant, though his backup singers had thankless roles, especially the man tasked with singing Usher’s parts on “Promise.”

Over two decades, Santos has assuredly become a royal, but he hasn’t necessarily been an ambassador. On his last album, he partnered, on “Odio,” with Drake, perhaps the one artist in popular music as obsessed with envy and betrayal as he is. But while Santos has done an admirable job of bringing other artists into his world, he’s done little to penetrate theirs.

So he focuses on his own kingdom. At Friday’s show, he’d paid respect to his elders, ceding the stage to Luis Vargas and Antony Santos, bachateros of an earlier generation.

Prince Royce joins Romeo Santos

And on Saturday, he brought out Prince Royce, a huge star in his own right, and the only contemporary bachata singer to manage a fraction of  Santos’s success.

Romeo Santos shares stage with Marc Anthony

To wit, on “Yo También,” from the new album, about two men fighting over a woman, he brought out Marc Anthony for a duet.

Aventure reunites with Romeo Santos at Yankee Stadium

Near the end of the night, Santos surprised the crowd by bringing out his former Aventura band mates: Henry Santos, a cousin of Romeo’s, and the brothers Lenny and Max Santos (no relation). The others still perform — Henry as a solo singer, Max and Lenny as part of Vena — though to less acclaim. They had easy chemistry, of course, and even in a night filled with outstanding musicianship, it was notable how nimble a guitarist Lenny is and how aggressive a bass player Max remains.

They did a medley of old hits, from “No Lo Perdona Dios” to “Obsesion,” with Max cajoling the band to play harder, and Romeo and Henry falling back into familiar harmonies and dances.

The concert managed to fulfill fan’s expectations and reassure attendees that Romeo Santos’ self proclaimed ‘King of Bachata’ throne remains unchallenged.

HOMBRE Magazine’s Francisco Romeo with model Ziara C after the Romeo Santos concert at Yankee Stadium