Samsung, the official smartphone and tablet sponsor of South by Southwest Music Festival, and  Billboard have announced an exclusive line-up of  programming and creator focused experiences to be hosted in Austin, Texas. Festival attendees will be able to experience a series of activations at the Samsung | Billboard Galaxy House alongside travelling pop-ups and interactive installations aimed at empowering artists and influencers to create innovative content.

From Thursday, March 17^th through Saturday, March 19^th,  the Samsung | Billboard Galaxy House – an interactive and free content house for festival goers –will host engaging panel discussions, exclusive one-on-one interviews, product displays, creator resources and unique photo-worthy rooms highlighting the powerful camera capabilities like Nightography and Portrait mode of the new Samsung Galaxy S22. Panel topics and participants include ‘Feminism in Rock’ with Sunflower Bean, Nova Twins and Little Quirks; ‘Yoruba Tech Soul 101 Masterclass’ with DJ Eli Fola; ‘Music Creation and Identity’ with KALI and Cartel Madras; and ‘Superstar’ panels with Kygo and Sebastián Yatra.

In addition to can’t miss photo and video opportunities at the Samsung Galaxy Brand Row Activation throughout the festival, attendees can find exciting pop-ups with sweet treats and the Galaxy Rover mobile truck on the ground to showcase the innovative features of the Galaxy S22 series.

The expansive program will culminate with the previously announced concert series titled ‘Samsung Galaxy + Billboard Present THE STAGE at SXSW,’ March 17^th, 18^th and 19th, 2022 at Austin’s newest outdoor live music venue, Moody Amphitheater at Waterloo Park. Samsung Galaxy will exclusively host the March 18^th concert with headliner Kygo, supported by Frank Walker and Forester presented by Palm Tree Crew and the March 19^th show with Shawn Mendes and Sebastián Yatra.