Schmidt’s Natural Deodorant teamed up with soccer superstar and activist Megan Rapinoe to launch “#MadeForEveryone.” This is a new campaign that helps people combat F.O.B.O., or the Fear Of Body Odor, by encouraging everyone to make the switch to Schmidt’s natural deodorant for 24-hour odor protection.

Fear Of Body Odor is a real anxiety for many people. In fact, a 2021 survey found that 79% of people ages 18-35 report feeling anxious about their body odor on a day-to-day basis. The same study revealed that 60% of people won’t even leave their home if they know they have body odor.

The campaign content underscores this, and pays homage to original beauty and grooming ads, while flipping antiquated and stereotypical gender tropes. Schmidt’s natural deodorants are #MadeForEveryone, and the aim with the content is to illustrate this inclusivity and the brand’s innovative approach to natural ingredients.

When asked about Schmidt’s natural deodorant, Rapinoe said, “As an athlete, I’m conscious of what I put on my body, but it’s also important that I have a deodorant that I can apply once and feel confident it will keep me smelling fresh all day, both on and off the field. With Schmidt’s, I don’t have to compromise.”

With more than 20,000 five-star reviews, Schmidt’s is the natural answer to Fear Of Body Odor. It keeps you fresh all day and gives you the confidence to beat F.O.B.O. This is also the first deodorant in the U.S. to be certified natural by Ecocert COSMOS Natural, with 100% natural origin ingredients. Plus, it’s strong enough for Megan Rapinoe. And how does it stack up to the competition? Schmidt’s users reapply their deodorant during the day 50% less often than people who use other brands.

The brand recently upgraded their signature deodorant formula, resulting in a smoother glide that’s gentle on skin. With a reduced amount of baking soda and an increased amount of odor fighting ingredient magnesium, Schmidt’s will help kick the Fear Of Body Odor to the curb.

As part of the campaign, Schmidt’s worked with Rapinoe to create a video. “Megan is known for challenging the status quo, similarly to how Schmidt’s has shattered expectations of natural deodorant by providing long lasting odor protection. We couldn’t think of a better partner to flip antiquated and stereotypical tropes on their head,” said Mollie Crudden, Head of Schmidt’s Naturals. “Our products are made for everyone, so the goal of the campaign is to illustrate that while instilling confidence that Schmidt’s natural deodorant really works.”

To encourage fans to join Megan Rapinoe in making the switch to naturals with Schmidt’s, the brand is giving away 1,000 full-size samples of its award-winning products. Head to Schmidts.com/Switch to find out more about Fear Of Body Odor, their products and claim your Schmidt’s sample. The giveaway period began 3/17 and samples are available on a first come, first serve basis until supplies run out.

Schmidt’s Product Info and F.O.B.O. (Fear of Body Odor) Stats:

Schmidt’s recently upgraded (Feb ’21) Signature deodorant formula features a smooth glide that’s gentle on skin. With a reduced amount of baking soda and an increased amount of odor fighting ingredient magnesium, Schmidt’s natural deodorant works for 24-hours.

Megan Rapinoe’s favorite scent? Schmidt’s Lavender & Sage Natural Deodorant

Stats:

• • 79% of people ages 18-35 report feeling anxious about their body odor on a day-to-day basis.
  • 60% of people won’t even leave their home if they know they have body odor.
  • Study conducted by Edelman Intelligence; 2021