Few are the fashion brand’s that manage to make it for a few years, let alone 70. In order to outlast fickle trends a fashion or footwear label truly has to set itself apart and create timeless pieces that can go from generation to generation. Such is the case with Sebago. The company was born in 1946 and continues to offer their original, hand-sawn Classic penny loafer, and the Docksides boat shoe; two items that remain unchanged since first crafted decades ago. In celebration of such a feat Sebago has opened a new pop-up store on Elizabeth Street in NoLiTa. The store is in honor of their 70th anniversary, and features limited edition styles for men and women.

Throughout the summer, consumers will be able to shop the store for Sebago footwear, apparel and bags. The brand has reinvented some of its most beloved silhouettes for today’s discerning customer, including 70th Anniversary color updates to their iconic “Docksides” boat shoe, exclusive penny loafers, as well as a new women’s collaboration with Liberty Art Fabrics.

“In honor of our 70th Anniversary, it felt like the right time to celebrate the heritage of our shoes, while also showcasing how far we’ve come in the last seven decades,” says Dani Zizak, Chief Marketing Officer for Sebago, “The importance and reverence of craft has been with us from the beginning and continues to inspire us to deliver the finest products for a life well crafted.”

With a sophisticated twist on summer camp, guests of the kick-off were treated to craft beer tastings courtesy of Sebago Brewing Company (also named after Lake Sebago in Maine), oyster shucking class by Greenpoint Fish & Lobster Co., and architecturally-inspired ice cream sandwiches by Cool Haus.

The Pop-Up Store is located at 254 Elizabeth Street (between Houston & Prince) and will run through August. Store Hours are Monday-Saturday, 11am-7pm, and Sunday 12pm-6pm. To learn more visit: www.sebago.com

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