Shaquille O’Neal‘s fashion collaboration with JCPenney continues to grow. Shaquille O’Neal XLG is dedicated to big and tall guys, a largely undeserved audience. As JCPenney Big & Tall Style Ambassador, O’Neal joined together with the national merchandiser and Wilhelmina Models to find new Titan models to join the prestigious agency, and model in the the fashion line’s new fall campaign.

Winners of the Shaquille O’Neal’s Big & Tall Model Search presented by JCPenney were introduced during an exclusive panel discussion and reception held in New York City’s restaurant STK Downtown. The panel focused on the lack of big & tall representation in the fashion industry and how this campaign gave guys the recognition they deserve. The upcoming Shaquille O’Neal XLG campaign will go a long way in solving an industry-wide need.

Wilhelmina selected three men to join its “Titan” division of big and tall male models, some of the winners will be featured alongside Shaquille in the 2019 JCPenney fall marketing campaign.

Exclusively available at JCPenney, Shaquille O’Neal XLG offers fashionable suit separates, dress shirts, ties and belts for big and tall men at approachable price points.

Shaquille O’Neal (2nd right) stands with Model Search winners (from left) Ricardo Vichot, Jordan Alexander Cochran and Chukwukere Ekeh at the reveal event for Shaquille O’Neal’s Big & Tall Model Search presented by JCPenney and Wilhelmina at STK Downtown. (Jason DeCrow/AP Images for JCPenney)

Aimee Lakotas, Sr. Marketing Director at JCPenney, Shaquille O’Neal, JCPenney’s Big & Tall Style Ambassador, Jessica Rosenberg, Director of Wilhelmina Titan Division, David Carter, Wilhelmina Titan Model, and Model Search winner Chukwukere Ekeh participate in a panel. (Jason DeCrow/AP Images for JCPenney)

Model Search winners Ricardo Vichot, Jordan Alexander Cochran and Chukwukere Ekeh pose during the reveal event for Shaquille O’Neal’s Big & Tall Model Search presented by JCPenney and Wilhelmina.