This holiday season, Sol beer, is partnering with award-winning Regional Mexican group Banda MS to celebrate Sol Posadas, a new twist on the traditional holiday fiesta with a festive, acoustic virtual concert, Posadas party kits, and a consumer giveaway. ​

The Sol Posadas will feature an intimate, acoustic set by Banda MS, which anyone can virtually attend by signing up at SolPosadas.com. With registration to the virtual concert, 10 fans will win a limited-edition Sol Posada party kit, including a Mexican candy-filled, seven-point piñata, a karaoke machine, holiday decorations, a limited-edition sweater, and more as well as a gift card for cerveza Sol and cheladas*.

The grand prize winner will win a private meet-and-greet with Banda MS on the day of their show along with the exclusive Sol Posada Party Kit to celebrate the holidays at home.​

“Las Posadas is a cherished tradition that originated in Sol’s home country of Mexico. Music has always been a key aspect of the celebration and Mexican culture which is why we are so excited to continue our partnership with Banda MS to bring authentic, live music to Sol fans throughout the year. With Sol Posadas, we’re helping everyone bring the joy of the tradition into their homes this holiday season,”said Kacy Raffe, Associate Marketing Manager, Imports at Molson Coors.

To watch the concert and enter the sweepstakes, fans can visit SolPosadas.com. Fans can also create their own Banda-inspired Instagram reel of them lip synching Banda’s hit song, Redes Sociales, to get an additional entry to the sweeps when they follow and tag @solbeerus and include #SolPosadas and #Sweeps in their post. For more information on Sol Posadas, follow Sol on Facebook.com/SolBeerUS, @SolBeerUS on Twitter and @sol_beer on Instagram.

*No purchase required, must be 21+, void where prohibited.