Taco Bell  is turning comfort into something you can eat, with the new Steak & Poblano Rolled Quesadilla, available nationwide for a limited time starting November 20.

With this menu addition, the brand introduces poblano peppers to its national menu for the first time, adding subtle heat and rich, fire-roasted flavor to every bite. Rolled up in a warm tortilla, the combination of poblano peppers, marinated steak, melty cheese and a flavorful Spicy Ranch delivers comfort that feels classic but tastes refreshingly new.

This new rolled quesadilla format marks a fresh evolution of a Taco Bell favorite, transforming it into something portable, peppery and packed with flavor. It rolls up everything fans love about a quesadilla into a warm, easy-to-hold bite that’s perfect for sweater weather and comfort cravings alike.

The Steak & Poblano Rolled Quesadilla is the new star to hit the menu. Comfort reaches new heights, as fire-roasted poblano peppers, marinated steak, melty cheese and a flavorful Spicy Ranch sauce come together in a warm, portable format for the ultimate cozy season companion. Rolling out nationwide on November 20, it adds an unexpected edge to comfort food classics.

Known for its fire-roasted profile and mild heat, Taco Bell’s newest hero ingredient delivers even more Mexican-inspired flavor in a way fans have never tasted before on the menu. The Steak & Poblano Rolled Quesadilla layers roasted poblano peppers, marinated steak, a blend of melty cheese and Spicy Ranch sauce – creating a symphony of flavor that’s both
comforting and anything but ordinary.

“At Taco Bell, innovation means more than new menu items – it’s about reimagining the classics and introducing bold flavors that excite our fans,” said Luis Restrepo, Chief Marketing Officer at Taco Bell. “With the debut of the Steak & Poblano Rolled Quesadilla, we’re celebrating the unique flavor profile of the poblano pepper in a new form. This launch
is a testament to our relentless drive to deliver craveable innovations in every bite.”

When sweater weather hits, so does the craving for comfort. Like being wrapped up in your favorite knit, the new Steak & Poblano Rolled Quesadilla is all about cozy, feel-good indulgence. Fans can bundle up with the $9 Discovery Luxe Cravings Box featuring the new Steak & Poblano Rolled Quesadilla alongside Taco Bell favorites including one Doritos
Locos Tacos, Crunchy Taco, Chips & Nacho Cheese Sauce and a medium fountain drink.

Beyond the menu, Taco Bell is releasing exclusive chunky knit cardigan sweaters via a Tuesday Drop for 300 winners. Rewards Members can enter for a chance to win The Poblano Sweater on December 9 from 2pm – 3pm PT, only at the Tuesday Drops page on the app**.

Woven from organic cotton and hand-loomed by artisans, these sweaters are crafted to make a statement. The limited-edition sweater drop celebrates the Steak & Poblano Rolled Quesadilla’s arrival and gives fans the ultimate poblano-fit to rep their new cozy-season craving in true Taco Bell style.

Join Taco Bell Rewards for exclusive access to Tuesday Drops and can’t-miss cravings.
Follow @TacoBell to stay up to date on all things cozy.
*At participating locations for a limited time only (where applicable), while supplies last.
Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery. In combos and boxes, drinks exclude freezes and specialty beverages.

**NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR OPPORTUNITY TO WIN.
The Taco Bell x Poblano Sweater Tuesday Drops Sweepstakes is open only to Taco Bell Rewards program members who are legal residents of the 50 U.S./D.C., 16 years of age or older. Begins at 2:00 p.m. PT & ends at 3:00 p.m. PT on 12/9/25. Limit one (1) entry per person, email address or Taco Bell Rewards program account (“Account”). Establishing an Account is free. Terms apply. Three Hundred (300) Prizes: One (1) Sponsor-specified Limited Edition Taco Bell Poblano sweater (size subject to availability). ARV: $75 each. Total ARV of all Prizes: $22,500. Prize details are at Sponsor’s sole discretion. Limit one (1) Prize per person, email address or Account.