Target’s Goodfellow & Co Expands Into Men’s Grooming

26 May 2019 by Lina Jordan in Ego, General, Grooming, Grooming, Home, Pleasure, Products, Style

 Target’s exclusive men’s apparel and accessories brand Goodfellow & Co just got bigger. The brand has just introduced Goodfellow & Co Grooming – a line of grooming products that matches the brand’s existing modern aesthetic. After more than a year of research and testing, there are now over 30 grooming products for beard, face, hair and body to help men simplify their personal care routines – all for under $16.99. 

As an added bonus, everything in the assortment is free of unwanted chemicals and toxins and complies with Target’s 2020 chemical strategy. The collection will be merchandised with the Target Clean logo.

It’s been nearly two years since Goodfellow & Co apparel and accessories was introduced and since then, the brand quickly became a favorite due to its classic-meets-modern style and affordable price points. It not only helped boost Target’s total men’s apparel business, but it’s also on track to be a nearly $1 billion brand by 2020, cementing its place as one of the fastest growing new owned brands.

Goodfellow & Co-Finishing Pomade

Goodfellow & Co Beard-Oil

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Lina Jordan

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