Tecate Gives Fans a Taste of Today’s Urban Sounds With Livestream on November 20th
12 Nov 2020 by Sandra Bernardo in Celebrities, Cuisine, Event, Fame, General, Home, Music, Pleasure, Power, Television
Tecate has announced the third episode of its virtual concert series – El Patio Tecate – that celebrates the maverick spirit of today’s Latinx community. This special edition will feature a uniquely urban and reggaeton lineup, streaming live from Los Angeles on November 20th.
The urban and reggaeton themed virtual concert will offer viewers free access to a livestream featuring a headlining performance by Dalex, a multi-platinum singer-songwriter and one of the hottest Latin urban-reggaeton artists on the scene today. The concert will stream live at 6:00 p.m. PT on Tecate’s official YouTube channel, Facebook, Twitter and online at tecatebeer.com/elpatiotecate.
El Patio Tecate Episode 3 will feature a unique, interactive festival-going experience with a multi-cam and immersive livestream that accentuates the live performances of a diverse urban lineup, including:
- Dalex – Billboard “Latin Artist on the Rise”, Dalex is one of the hottest, most influential Latin urban-reggaeton artists today. With global hits like “Pa’ Mi”, “Cuaderno”, “Hola”, “Bellaquita” and most recently the woman empowerment anthem “+Linda”, Dalex is setting the stage for world domination. Dalex music video “Pa Mi’ (Remix) has nearly 360 million YouTube views and the hit song peaked #1 on Spotify’s Global Viral 50 chart (20 countries) and #1 on Apple Music’s Top 100 (4 countries). His latest release “+Linda” trended in 15 Latin American countries, surpassing 39+ million views on YouTube and 49 million streams on Spotify.
- Tainy—Awarded Producer of the Year at the 2020 Latin Billboard Awards and three-time Latin GRAMMY and multiple BMI award-winner, Tainy has been churning out career-defining hits for countless artists including Daddy Yankee, Bad Bunny, J Balvin, Rosalia, Lauren Jauregui, Zion & Lennox, Don Omar, Wisin & Yandel and more. He is a Latin music producer known for being the mastermind and key component of reggaeton’s most iconic hits (“I Like It” by Cardi B. feat. Bad Bunny and J Balvin and “No Es Justo” by J Balvin feat. Zion y Lennox).
- Mariah Angeliq—Better known as “The Princess of Miami,” Mariah is a trap and reggaeton singer and songwriter. Her recently released urban-toned ballad “Gracias” (Thank You) has more than 2.3 million views on YouTube and her super hit, “Perreito,” has received two-time platinum certification by the RIAA in the US and Puerto Rico and has over 400 million combined streams on digital platforms.
- La Doña —Cecilia Peña-Govea, also known as La Doña, grew up in the Mission District in San Francisco, where she started playing music in her family’s band at just seven years-old. Now, she’s blazing her own musical path—keeping the city she grew up in at the heart of her work, with a signature sound that fuses reggaeton sounds with political lyrics and other Caribbean beats. Her debut EP Algo Nuevo touches on themes of love, heartbreak, and rising rent.
- Milk—Milk is an entertainment entrepreneur born in Monterrey, Mexico and raised in Laredo, Texas. Founder of Broke Kids Music, a UMG sub-label, and record producer who has worked with Jesse Baez, Aleman, Natanael Cano, Chanmina, AK69, Mala Rodriguez, Paty Cantu, and Alvaro Diaz among others. Milk has served as creative director for J Balvin and has led creative and design projects for globally recognized album covers and artist-brand collaborations alike.
El Patio Tecate Episode 3 takes place at the Wattles Mansion in Hollywood and will be hosted by Natasha Martinez, a Mexican and Nicaraguan-American millennial who also hosts American Latino TV, a nationally syndicated news program highlighting Latinos in the entertainment industry.
“I’m super happy and grateful that El Patio Tecate has allowed me to return to the stage and bring my music to the fans,” said Dalex.
“Our team is excited to showcase these rising stars in reggaeton and urban music for our third edition of El Patio Tecate,” said Belen Pamukoff, Tecate brand director. “We’re thrilled to bring together such an eclectic and bold mix of talented performers of that represent the unapologetic spirit of their generation, celebrating their culture and enjoying the sounds against a Tecate backdrop that is sure to impress.”
Event partners include: Homegrown Sunset, a multi-brand concept shop located in the Fred Segal boutique, housed in a custom build greenhouse for the merch collaboration and the non-profit charity No Us Without You, which provides food security for undocumented Back Of House Staff and their families during the COVID-19 pandemic.
El Patio Tecate livestream concert series supports its larger USA portfolio, which includes the brand’s signature Tecate Original and Tecate Light products, as well as recent innovations, Tecate Titanium and Tecate Michelada. For additional information about Tecate products and the “Mexico is in Us” campaign, please visit TecateBeerUSA.com. Stay tuned as more information, including future livestream lineups and additional partnerships will be announced. Make sure to also follow along using the official hashtag #MexicoisinUS. For news and updates follow Tecate on Twitter, Instagram, Facebook or YouTube.