Tecate, the Mexican beer with bold flavor, announced that after a tremendous year in boxing that included being the presenting and exclusive beer sponsor for Mayweather-Pacquio amongst other fights, it will end 2015 at the center of the ring for “CREED,” the much-anticipated next chapter in the ROCKY film franchise. The film will open nationwide on November 25.

From Metro-Goldwyn-Mayer Pictures, Warner Bros. Pictures and New Line Cinema comes award-winning filmmaker Ryan Coogler’s CREED. The film reunites Coogler with his “Fruitvale Station” star Michael B. Jordan as the son of Apollo Creed, and explores a new chapter in the “Rocky” story, starring Academy Award nominee Sylvester Stallone in his iconic role. CREED also stars Tessa Thompson, Phylicia Rashad and English pro boxer and former three-time ABA Heavyweight Champion Anthony Bellew.

In “CREED,” Tecate’s iconic black eagle logo takes center ring for the one of the film’s incredible bouts as Adonis Johnson, played by Michael B. Jordan, fights ‘Pretty’ Ricky Conlan, played by Tony Bellew. Tecate will also be seen in the film through traditional product placement as fans 21+ enjoy the beer while attending a fight.

“Boxing is one of the biggest passion points for Tecate fans and what better way to connect with our consumers than by translating our real world success to the big screen with the CREED integration,” said Gustavo Guerra, brand director for Tecate.

Sylvester Stallone, Michael B. Jordan and Carl Weathers

“CREED” premiered in Los Angeles on November 19 at the Westwood Theatre with Tecate
providing product and bar branding for the after-party. The film will open nationwide on
November 25, 2015. For more information www.creedthemovie.com