This Día de Muertos, Tequila Don Julio is honoring Mexico’s most cherished tradition with an immersive global celebration that blends artistry, culture, and heritage. Under the creative direction of renowned Mexican artists Betsabeé Romero and Juan Rentería, the brand is unveiling breathtaking, larger-than-life Ofrendas—beautifully adorned altars—in eight cities around the world. Each Ofrenda will invite locals to connect with the spirit of the holiday and honor loved ones who have passed, offering a truly unforgettable experience.

Global Activation:

• Eight cities: Bogotá, Cape Town, London, Los Angeles, Melbourne, Mexico City, Mumbai, and São Paulo.
• Spotlight on Mexican Creatives: With contributions from artists like Betsabeé Romero and Juan Rentería, Tequila Don Julio showcases Mexican creativity on a global stage, sharing the beauty of Día de Muertos with new audiences around the world.
• Cultural commitment: Tequila Don Julio continues to put Mexican culture at the forefront. Each Ofrenda will blend classic holiday elements like marigold flowers with modern interpretations, paying homage to Mexico’s rich heritage and the brand’s visionary founder, Don Julio González, while also capturing the unique spirit of each host city.

U.S. Activation:

• Ofrenda in Venice Beach, CA: Part of the global celebration, details as follow:
  • Dates: October 26 – November 2 (special programming on October 26, November 1 & 2)
  • Location: Venice Beach, 1800 Ocean Front Walk, Venice, CA 90291
  • Programming: Live performances by a Mariachi band, storytelling dances by Casa de la Cultura Maya, and opportunities for visitors to leave personal notes in memory of loved ones.
• Limited Edition Bottle:  The Los Angeles Ofrenda will feature the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle by CFDA award winning fashion designer Willy Chavarría, whose design reimagines classic Catrina imagery with a modern twist, paying homage to the essence of Día de Muertos.

Tequila Don Julio’s global Día de Muertos celebration is a tribute to tradition and a reflection of the brand’s ongoing mission to champion Mexican culture and bring its richness to the world stage.