At a recent event held in New York City, the Cetaphil brand introduced their latest complete men’s grooming line. The nation’s leading editors in the men’s space had a chance to test the new products and get insight from company executives about its development. If you’re not familiar with the name when it comes to men, read on to learn what this modern line has to offer.

According to recent research from Mintel, men’s personal care in the US is anticipated to reach $4.7 billion in sales by 2020, so this launch comes at an opportune time for the Cetaphil Brand.  “The introduction of Cetaphil Men further amplifies the brand’s mission to provide the most effective and comprehensive skin care products to the consumer.  After the successful launch of Cetaphil Baby in 2015, Cetaphil Men is a great addition to our skin care family,” says Miles Harrison, President and General Manager at Galderma for North America.  “Cetaphil has been a trusted brand by consumers and dermatologists for over 65 years, and with the growth of the industry and the growing male consumer demographic, creating a line curated for their needs was the next phase in offering targeted skin care to our current fan base and to new consumers.”

Through clinically tested formulas that are dermatologist developed, Cetaphil Men helps protect and preserve skin’s natural moisture barrier for healthy, smooth skin all year round.  Built for all skin types, including dry or sensitive skin, the entire Cetaphil Men line is dermatologist recommended, non-irritating and leaves out harsh ingredients and heavy fragrances to promote healthy skin on a daily basis.

·         Cetaphil Men Daily Face Wash
Removes dirt, sweat and excess oil without drying or irritating skin.  Clinically proven to deep clean, this product helps protect and preserve skin’s natural moisture barrier.

·         Cetaphil Men Extreme Healing Lotion
With clinically proven 24-hour hydration to heal dry skin, this powerful, non-greasy formula includes ERC5® moisture lock technology and a total of 9 moisturizers including Vitamins E and B5 for healthy, renewed skin.

·         Cetaphil Men Daily Face Cloths
Made to clean and refresh skin on-the-go, the soothing, fragrance-free formula won’t dry out skin, and is durable enough to be used on stubble, beards and even hands.

·         Cetaphil Men Daily Face Lotion SPF 15
This lightweight, non-greasy lotion absorbs quickly, won’t clog pores and locks in moisture while protecting skin with broad spectrum SPF 15.  The non-irritating, oil-free formula soothes sensitive skin even post-shave.·         Cetaphil Men 3-in-1 Active Antibacterial Bar
A triple action antibacterial, deodorizing, and hydrating bar built for daily face and body use. Its non-irritating, soap-free formula tackles bacteria and odor while keeping skin hydrated and healthy.

·         Cetaphil Men Daily Clean Bar
A unique, soap-free formula with 5 dry skin-fighting ingredients for optimal hydration on the face and body.  This bar cleans while it moisturizes with a rich lather that rinses easily and won’t leave a residue.·         Cetaphil Men 3-in-1 Daily Lotion
A lightweight, non-greasy lotion for all skin types that hydrates to restore moisture and protects skin from moisture loss.  Formulated with Macadamia Nut Oil and Vitamin E, it absorbs quickly and is clinically proven to provide 24-hour hydration.

The Cetaphil Men line is now available online and at select retailers nationwide including Walgreens, Target, Publix, Ahold, HEB, Giant Eagle, Weis, Amazon.com, Drugstore.com, and Soap.com.

For more information about Cetaphil Men, visit www.CetaphilMen.com