Molson Coors Beverage Company has announced that Topo Chico Hard Seltzer will be officially hitting shelves March 29th. Made in the spirit of Topo Chico Mineral Water, Topo Chico Hard Seltzer delivers all the refreshment consumers love.

“We are seeing incredible excitement for the launch of Topo Chico Hard Seltzer with drinkers and retailers alike,” said Matt Escalante, senior director of seltzers at Molson Coors. “Topo Chico Hard Seltzer is a modern take on refreshment that brings entirely new character to the red-hot seltzer category.”

The new beverage will be available in four flavors including: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango, and will retail in four-flavor, 12-pack Variety Pack (Slim Can), two 24oz singles, and one 16oz single can. It blends purified spiked sparkling water, natural flavors, with minerals added for a crisp, refreshing finish.

This March, Topo Chico Hard Seltzer will be available in nine states, including Arizona, California, Colorado, Georgia, Florida, New Mexico, Oklahoma, Oregon, Texas, and six metro areas including Boston, Chicago, New York City, Northern New Jersey, Seattle / Vancouver, Washington, and Washington D.C.

Building on the pent-up excitement, this launch is amplified with a robust 360 marketing campaign, backed by strong paid and organic media support through a robust, social influencer plan and intercultural up-and-comers, as well as traditional earned media / PR.

For more information about the new Topo Chico Hard Seltzer and where to purchase your own, visit topochicohardseltzerusa.com