Amazon and Best Buy have a long history together and this past year, they deepened their partnership even further, offering customers innovative smart TVs from Toshiba and Insignia featuring great hardware with the intelligence of Alexa.

The Amazon Fire TV Edition smart TVs with Dolby Vision brings extraordinary color, contrast, brightness, and detail to the screen, plus seamless integration of live TV and streaming content on the home screen.

Toshiba Fire TV Edition with Dolby Vision delivers true-to-life 4K Ultra HD picture quality with over 8 million pixels for stunning clarity, deep contrast, and vivid colors. With the Fire TV experience built-in, enjoy tens of thousands of channels, apps, and Alexa skills, including Netflix, Prime Video, Hulu, HBO, SHOWTIME, STARZ, and more.

The Toshiba Fire TV supports Dolby Vision, which will transform your entertainment experience with ultra-vivid picture quality. When compared to a standard picture, Dolby Vision can deliver  highlights that are up to 40 times brighter, and blacks that are 10 times darker. The result is a refined, lifelike image that will make you forget you are looking at a screen.
There’s also access to hundreds of hours of streaming titles available in Dolby Vision and the Fire TV Edition seamlessly integrates live over-the-air TV and streaming channels on a unified home screen (HD antenna required). You can also easily control your TV with the included Voice Remote with Alexa—plus, launch apps, search for TV shows, play music, switch inputs, control smart home devices, and more, using just your voice.

Key Stats

• There are over 34 million monthly active users on Fire TV.
• Monthly active users on Fire TV Edition smart TVs have increased every month in 2019.
• In addition, sales of Fire TV Edition smart TVs have increased every month in 2019.  
• Customers using Alexa double year over year on Fire TV Edition smart TVs.
• Since last June, there are more than 20 models of Fire TV Edition smart TVs with Best Buy in the US and Canada and Fire TV Edition smart TVs are one of the fasting growing product lines in our Fire TV portfolio.
• More than half of active users are using their Fire TV Edition smart TV to watch live OTA content.
• Customers are able to conveniently shop for all Fire TV Edition televisions exclusively in Best Buy stores, on BestBuy.com, or from Best Buy as a third-party seller on Amazon.com.
• The 55” model is available beginning today; the 50” and 43” models will be available starting on June 30.

Specs and Pricing

55”: $449.99 MSRP

50”: $379.99 MSRP

43”: $329.99 MSRP