Tissot invites you to embark on a journey of discovery with their new gifting campaign. This showcases the brand’s deep-rooted heritage, where Swiss tradition and precision are intricately woven into every detail with a dash of innovation. By reaffirming its position as the top choice for gifting, Tissot presents a harmonious blend of history, design, and reliability for every special occasion. Each timepiece embodies a legacy of excellence, passed down through generations, making these gifts a true celebration of quality.

As part of the campaign, Tissot will also be sharing a series of social media capsules, delving deeper into the intricate craftsmanship behind their timepieces. They accentuate the making of key components such as the hands and glass, emphasizing the exceptional know-how and centuries of expertise that goes into every Tissot.

Building on the history of the original 1978 PRX, Tissot introduces the new PRX 25mm collection with five new models. Crafted for various occasions, these watches feature finishes from stainless steel to PVD carnation gold, perfect for the fashion-forward woman. The  tapered tonneau case remains central, paired with a vibrant color palette that combines vintage charm with modern trends for a versatile 70s-inspired look.

This addition highlights Tissot’s commitment to evolving with its audience’s tastes. After the success of the 2021 PRX Quartz 40mm and the reintroduction of the 35mm version, the 25mm model, a model that resonated strongly in the past, makes its return. Tissot revives this size, staying true to tradition while offering fresh, sought-after materials, continuing the PRX’s lineage as a watchmaking staple.

The PRX 25mm collection, brings its own character to the forefront. Three feature captivating sunburst dials in ice blue, black, or nude, with the black and nude options sparkling with diamond hour markers, adding a touch of brilliance. The model with the nude dial extends its allure with a matching PVD carnation gold case and bracelet, casting a warm glow that catches the eye. Two other models offer the delicate shimmer of mother-of-pearl dials, one framed by a stainless-steel bezel and the other with a rose gold PVD bezel for a subtle contrast. Together, these five timepieces are a celebration of personal style, tailored for the woman who embraces individuality.