If Bruce Wayne – or James Bond – went shopping in real life Gotham City, they would find their way to VK Nagrani. Located in a nondescript building in trendy Nolita – better to avoid prying eyes and unnecessary flashiness – this exclusive menswear shop offers quality, and one of a kind luxury for the elegant, distinctive hombre with ultimate taste. We recently attended the grand opening and discovered your next favorite retailer.

Upon arrival you’ll have to lock your cell phone away, climb a few steps down, sink into a comfy couch, relax, have a drink, and begin a journey to a different time.  That’s the mentality menswear maven Vivek Nagrani has engrained into his new brick and mortar store, located at 87A East Houston Street in New York City.

Nagrani’s unique retail space elevates the shopping experience from top to bottom, literally. Guests are escorted downstairs to a specialty shop complete with a bar serving spirits in mouth-blown glasses, plush arm chairs, and even an outdoor putting green with a lounge for a gentleman’s club feel. The environment is curated to stimulate the senses, provoke thought and create desire while setting the stage for a surreal shopping experience. Here, the guest is transported to a zen-like state and treated to supreme customer service with a VK Nagrani style expert curating a wardrobe of timeless, seasons and interchangeable looks.

Where else would you find $1,000. socks? This casual extravagance made of pure wool from the vicuña (a protected ancestor of the alpaca that lives high in the Andes and may be sheared only rarely) is only one of the unique accessories and bespoke custom-wear that you find at VK Nagrani. As the man himself says, “Luxury, as I see it, is not just a product but a way of life. Each piece that we create is thought about from every perspective. First, a product must serve a purpose; second, it should be tastefully executed. Finally, the people that make each piece should enjoy the experience just as much as we do when we actually wear them.”

VK Nagrani

Nagrani continues, “You, the consumer, have helped enhance the lives of many individuals. We started with a very simple goal: impact the world in a positive way, bring forth change and create a brand that enhances the consumer’s life.”

For more information visit www.vknagrani.com

Vivek Nagrani (center) joined by HOMBRE Magazine’s Jazmin Ivy Rodriguez and editor Francisco Romeo