As Ruffles’ first-ever female athlete, A’ja will help the brand inspire fans to own their ridges – the things that make them unique – as she’s no stranger to that on and off the court. In fact, embracing who she is as a team player and athlete has led her to become one of the most promising players in women’s basketball.

With the women’s sports movement continuing to grow and expand, A’ja is joining Ruffles’ Chip Deal roster alongside some of the biggest names in basketball, including LeBron James and Jayson Tatum. Just like her NBA counterparts, she is kicking off her multi-year Chip Deal contract with the launch of her own signature Ruffles flavor – Ruffles Ridge Twists  Smoky BBQ – which is part of the new Ruffles Ridge Twists product line.

The decorated athlete, four-time WNBA All-Star, 2020 Kia WNBA Most Valuable Player, 2018 Kia WNBA Rookie of the Year and Olympic gold medalist joins NBA All-Stars LeBron James and Jayson Tatum as Ruffles’ newest partner.

Not only is Ruffles shaking up its star-studded Chip Deal roster by welcoming A’ja into the mix, but it’s also adding a new twist to its product lineup to bring fans an entirely new flavor experience – Ruffles Ridge Twists. Ruffles Ridge Twists are tasty potato spirals that combine big flavor with a crispy finish. They have the same iconic Ruffles ridges that you know and love, just with a light, airy twist.

They come in two flavors: Double Cheddar and Aja’s signature flavor, Smoky BBQ, which taps into her South Carolina roots. Double Cheddar features a buttery and rich flavor that adds a little hop in your step, while Smoky BBQ brings the classic BBQ flavor you love.

Fans will be able to spot A’ja on bags of Ruffles Ridge Twists Smoky BBQ alongside Ruffles Ridge Twists Double Cheddar in select retailers nationwide starting this month in 5.5oz bags for $5.59 and 1.75oz bags for $2.29.