VIVA Entertainment Group, Inc., the distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, has secured the rights to broadcast the 2018 Soccer World Cup games from Russia live and direct on Vivalive TV. In terms of viewership, participation and popularity, soccer is the number one ranked sport in the world.

Russia 2018 is the 21st edition of the single-largest tournament and marks the first time the event will be held in Eastern Europe. Vivalive TV will begin streaming live all soccer matches beginning with the inauguration ceremony on June 14th and culminating with the final in Moscow on July 15th.

Of the 32 teams qualified to participate, twenty will be making back-to-back appearances following the last tournament in 2014, including the defending champions Germany. Iceland and Panama, meanwhile, will both be making their first appearance at a FIFA World Cup. A total of 64 matches will be played in twelve stadiums spread across eleven Russian cities.

Johnny Falcones, Chief Executive Officer of Viva, said: “We are excited to offer live FIFA World Cup 2018 matches to VIVA subscribers. For much of the world, and especially the Latino community, the World Cup is the equivalent of the World Series and Super Bowl combined. In 2014, total viewership of World Cup games reached 3.2 billion, with over 280 million people watching matches either online or on mobile devices. Being able to live stream World Cup 2018 games to VIVA subscribers is a huge draw for us. To get the word out, we are running a campaign with known radio entities in the New York, Miami and Los Angeles markets, to be followed by a nationwide digital campaign. This campaign will feature two of our great brand ambassadors, singing sensation Soleil J and acclaimed Hollywood star Mr. Luis Guzman, who has made our VIVA commercials quite entertaining.”

Vivalive TV is an innovative platform that facilitates the streaming of television channels live-and-direct from anywhere and at any time without contracts, installation costs, equipment rental, cables or additional expenses for only $34.95 per month. Vivalive TV places subscribers in the front row of the biggest live sporting events and entertainment in the World, including NBA Finals, Russia 2108, PGA Golf Tour, Major League Baseball, Stanley Cup, and Professional Tennis, among others.

Vivalive TV contains in a single package more than 300 of your favorite TV live channels such as: ABC, CBS, MSNBC, CNN, ESPN, USA, DISNEY, TNT,CSPAN, FOX, PBA, SPIKE, HGTV, VH1, DISCOVERY, Nickelodeon, National Geographic, Cartoon Network, SyFy, Bravo, A&E, Food Network, E!, FX, Telemundo, Univision, RCN TV, Telemicro, Nuestra Tele, NTN 24, and many more.