Global denim brand Wrangler has announced its latest collaboration with Adult Swim’s Emmy award-winning series Rick and Morty, in partnership with Warner Bros. Consumer Products. The new Wrangler x Rick and Morty Collection will include dual gender pieces with designs that have never been seen before in this multiverse.

Similar to the first collection, which launched in late 2020, this collaboration is available exclusively on Wrangler.com in anticipation of the annual Adult Swim Festival, streaming November 11-13, 2021, on Adult Swim’s YouTube channel.

Rick and Morty has truly permeated the cultural Zeitgeist with celebrity and pop culture fans alike. In 2020, Wrangler launched its inaugural joint collection, which sold out twice. The campaign surrounding the original Wrangler x Rick and Morty Collection recently won Adweek’s Media Plan of the Year Award for Best Use of Experiential through creative elements such as a laser-etched jacket and existential-focused activations during last year’s Adult Swim Festival.

In tandem, the Wrangler x Rick and Morty Collection achieved an Honorable Mention — Marketing for Business, Consumer Products/Services in the 2021 Silver InSpire Awards and the Award of Excellence — Media Relations in the 2021 Bronze InSpire Awards.

“With the success of the initial collection, we welcomed the chance to partner again with the Wrangler brand and its global fan base. These Ricktastic custom designs can be worn for ages,” said Tricia Melton, chief marketing officer of Warner Bros. Kids, Young Adults and Classics.
“Merging Adult Swim’s hit series with a timeless brand like Wrangler is a great opportunity to bring something extra to our fans that’s authentic to the show.”

The full Wrangler x Rick and Morty collection includes four original designs: two 100% cotton french terry crew neck sweatshirts, a 100% cotton french terry hoodie sweatshirt, and a denim jacket with custom artwork lasered on the back.

“As an iconic heritage brand, Wrangler has a strong history in pop culture, and we love to embrace opportunities to reach new fans when we’re naturally integrated, including Adult Swim’s Rick and Morty and the organic mention of Wrangler denim being indestructible by the NX-5 Planet Remover in the show’s season 4 finale,” said Holly Wheeler, vice president of global brand marketing at Wrangler. “Entering into our 75th anniversary celebration, we’ll be
sharing even more exciting partnerships that will blend our western roots with modern culture, revealing where the brand is heading for the next 75 years.”

The Wrangler x Rick and Morty Collection is available on Wrangler.com with four unique pieces.
Prices range from $59 to $79.