In an effort to safely and responsibly reactivate Mexico’s tourism, Airbnb recently announced its alliance with Pueblos Mágicos, a series of magical towns that are recognized by the Mexican government for their “enchanting” qualities. Whether that be their astonishing beauty, rich history, their legendary stories, or natural wonders, it is status of excellence – in other words, these towns are “magical” for their social and cultural offerings.

San Miguel de Allende

To continue promoting and supporting Mexican tourism among locals and visitors alike, and as a commitment that Airbnb has to continue highlighting the Pueblos Mágicos and sustainable travel, the platform has joined forces with Oscar nominee, Yalitza Aparicio, who will become a “Magical Host” to represent and celebrate the Mexican culture, its warmth and hospitality.

Native of Tlaxiaco, Oaxaca, Aparicio is not only a renowned actress, teacher and a UNESCO Goodwill Ambassador, she has also been a proud advocate of her Mixtec roots, the indigenous population and of the beauty that Mexico has to offer. It is with that same pride that Yalitza seeks to responsibly promote Mexico’s beauty, by boosting the visibility of 132 Pueblos Mágicos and inviting people to continue discovering the enchanting marvels that Mexico has to offer.

Are you thinking of becoming a Host? Below you will find a few of Yalitza’s hosting tips to gather inspiration and transform your home into a magical space that will capture and enchant those who visit it:

1. Greet guests with local food or beverage: My mother always greeted guests at home with a cup of traditional Oaxacan chocolate. Not only did this offer them a taste of local gastronomy, it also made them feel welcome in our space.

2. Share the history and culture with guests: Latinx families are known for their close ties, for following traditions, legends and for keeping the history of our towns alive; for always being proud of our roots. Personally, I like sharing stories about my town with guests. This always makes them feel closer to us and they learn more about our culture. For example, something that I like to do when they come to visit is having printed pictures that they can look at and admire the beauty that exists here, in addition to locally made crafts.

3. Know the ins and outs of your town: Make sure to know where each museum, church, café, scenic route, food stand and restaurant exist in your town. Guests appreciate that 95% of Hosts recommend the most emblematic places in the area. By doing this, Hosts are helping them create very special memories. One of the things I enjoy the most when I visit a Pueblo Mágico is going to key places and picturesque locations, in addition to enjoying delicious and local foods. This allows me to learn more about the place and its people.

4. Keep a pantry filled with traditional ingredients: Well equipped kitchens are attractive for guests. Why not replace your regular everyday coffee with a  national brand or add some traditional Mexican chocolate, a delicious homemade salsa or some tasty and traditional treats for your guests? My favorite Mexican dish is definitely chilaquiles accompanied by a hot and fresh cup of coffee. I also love preparing this for my guests!

Pueblos Magicos

The Pueblos Mágicos program promotes responsibly visiting small, rural towns, where visitors may come across indigenous crafts, visually stunning landscapes and many other sights to see and enjoy. The program was created to recognize areas across Mexico that display certain characteristics that offer a magical experience to visitors and locals alike. Among the vast list, some that stand out include:

1. Bacalar, Quintana Roo – Located near the Mexico-Belize border, a true paradise awaits visitors in Bacalar. Named a Pueblo Mágico in 2006, the town sits on the Lagoon of Seven Colors, nicknamed for its beautifully colored water. The perfect setting for picturesque sunsets and swimming.

2. Mazunte, Oaxaca – Known for their strong surf and laid back welcoming vibe, this is the type of haven you visit and never want to leave. Punta Cometa, Mazunte’s most known landmark, is a small peninsula on the southernmost point of Oaxaca State. It’s the place to be each evening to be enchanted by the tones of gold, violet and orange that paint the sky as the sun makes its descent for the day.

3. Todos Santos, Baja California Sur – You can check out any time you like, but you can never leave… at least you won’t want to! Designated a Pueblo Mágico in 2006, A great beach experience every time. Picture white sand beaches, near-perfect weather and old town charm. Make sure to stop at hotel California while you’re making your rounds downtown.

4. Sisal, Yucatán – This lovely seaside Pueblo Mágico boasts a gorgeous coastline, quaint main street filled with vibrant colors and awe inspiring nature sanctuaries and serene views. It’s the ideal place to relax next to the water basking in the glory of the sun.

5. San Cristóbal de las Casas, Chiapas – This Pueblo Mágico has become quite popular due to its preserved colonial architecture and retention of the culturally rich indigenous community and traditions. Many residents of the city continue to wear indignenous garb regularly, adding to the charm of this magical town. Among some of the most important locally manufactured goods produced here are jade, textiles, amber, carved wood goods, metal work and filigree jewelry.

   

   Yalitza Aparicio

In her role of “Magical Host,” Aparicio will impart a webinar in Spanish for Airbnb Hosts as well as any other people who are interested in becoming part of this wonderful community. She will share her personal stories, tips and experiences for sharing the best that Mexico has to offer with its guests, and with the signature warmth of its people. To join, simply register HERE.

Independently of where you live, if you are ready to share your space and create an additional stream of income while meeting people from around the globe and sharing experiences and stories, you can learn more about the world of hosting and hospitality at airbnb.com/host.