What is Chamoy? Estrella Jalisco & Sofia Reyes Answer With New Tropical Chamoy Michelada

13 Apr 2021 by Jose Eledra in Celebrities, Cuisine, Decorating, Event, Fame, General, Home, Music, Pleasure, Spirits, Stars, Television

Estrella Jalisco, the Mexican beer becoming a favorite among cerveza aficionados, is introducing a flavorful twist on the classic Michelada just in time for the outdoor dining boom this spring. The new Tropical Chamoy Michelada is a traditional lager featuring a 3.5% ABV and a flavorful blend of clamato, chamoy and pineapple.

This is the first ready-to-drink beverage in the U.S. to use chamoy, the distinctly Mexican flavor that is widely loved, but hard to describe. The term doesn’t even have an official definition. That’s why with the launch of Tropical Chamoy Michelada, Estrella Jalisco is embarking on a mission to define the sweet-salty-spicy-sour flavor once and for all – and give chamoy the recognition it deserves.

Fans are invited to sign Estrella Jalisco’s petition asking Merriam-Webster to add chamoy to the dictionary. Visit change.org/definechamoy  to join in adding some flavor – and inclusivity – to the dictionary.

Sofia Reyes

The brand is also enlisting help from Mexican singer, songwriter and longtime chamoy enthusiast Sofia Reyes to rally fans 21+ to share their best definition of chamoy by April 15 for a chance to win Estrella Jalisco swag and a year supply of Tropical Chamoy Micheladas. Additional details will be found on @EstrellaJalisco social channels .

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Jose Eledra

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