For the 4^th year in a row, Pratt Institute and Hennessy Cognac have partnered to encourage innovation among emerging talent with the 2015 Wild Rabbit Design Challenge, which enlists some of Pratt’s top students from multiple creative disciplines to create original artwork inspired by Hennessy’s mantra of “Never stop. Never settle”

“Project Wild Rabbit: Gallery 24,” is the result. A pop-up gallery that showcases original artwork from some of Pratt Institute’s top artists over 24 hours at OPENHOUSE NYC.

Christiana Theophanopoulos, and winning project ‘Meraki’

Prior to the gallery opening, Pratt’s Christiana Theophanopoulos was selected by an esteemed judging panel (including Wild Rabbit icon & rapper Nas and artists’ Shepard Fairey, Ryan McGinness, & Futura) as winner of the 2015 Wild Rabbit Design Challenge for her original piece titled Meraki (the Greek word that translates to doing something with passion and soul). The work manifests Theophanopoulos’ Wild Rabbit, or the meraki she puts into cultivating truly unique work, in the form of handmade symbols representative of her own journey and passions.

Christiana Theophanopoulos, winner of Hennessy’s 2015 Project Wild Rabbit Design Challenge, and artist Ryan McGinness

As the 2015 winner,  Theophanopoulos’ will be awarded seed money to jumpstart her career, in addition to immediate recognition and exposure through Hennessy’s global platforms.

For some background, The Wild Rabbit, representative of one’s inner drive and ambition, is what fuels those who “Never stop. Never settle.” when it comes to achieving success. Since 2012, Hennessy V.S has brought the power and mystery of the Wild Rabbit to life through an integrated marketing campaign highlighting the Wild Rabbits of cultural icons including hip hop artist Nas, championship boxer Manny Pacquiao, musician Erykah Badu, and award-winning filmmaker Martin Scorsese. For Hennessy, the chase is the brand’s 250-year pursuit of perfection in Cognac.

Christiana Theophanopoulos, with Futura. American graffiti artist and prior Hennessy collaborator

Hennessy revealed the 2015 Project Wild Rabbit Design Challenge and 24-hour gallery exhibition at Openhouse in New York City on November 4, 2015.