INFINITI Motor Company Ltd. and NBA superstar Stephen Curry’s Unanimous Media have teamed up for a three-part YouTube series dubbed “Life, Lived.” The series will offer a look into Curry’s life and highlight comfort, luxury and creativity – three pillars that INFINITI works to bring into fans’ daily lives.

The videos started being released weekly on Curry’s Facebook, Instagram, Twitter and Weibo accounts. The series, created and produced by Unanimous Media, captures an unguarded Curry in three completely unique scenarios:

• In an intimate look at his personal life, Curry and his family share a special moment in an INFINITI QX60 that could rival an off-Broadway performance.
• Curry then offers a glimpse into his sneaker design process. He works with legendary custom shoe designer, Dan ‘Mache’ Gamache, on an exclusive pair of his Under Armour Curry 6 shoe inspired by the INFINITI QX50
• Finally, in a creative prank, Curry tricks his close friend Chris “COSeezy” Strachan, founder of the non-profit, Kick’n It For A Cause.

  

The series will express that true luxury is being comfortable in your own skin, despite the many pressures of the daily grind. The INFINITI QX50 is the perfect vehicle for those who subscribe to that version of luxury. With a beautiful design, unparalleled interior and world’s-first variable compression engine, the QX50 offers a new level of versatility, efficiency and performance in luxury mid-size crossovers.

Curry has been an INFINITI brand ambassador since 2017 and has supported the launches of the Q50 sports sedan and QX50 crossover in that time.