MILLER FORTUNE: An Innovative Beer For Sophisticated Drinkers

01 Mar 2014 by Pedro Aristes in Home, Pleasure, Spirits

Miller Fortune is the newest brewing innovation from Miller Brewing Company. The sophisticated beer has been designed to compete ditrectly with the spirits market. Now available nationwide, Miller Fortune is an un-distilled, spirited golden lager with a rich, balanced taste and 6.9 percent alcohol by volume (ABV).
MillerFortune3
The jet black bottle is adorned with a Miller script “M,” a nod to Miller’s time honored brewing reputation. Miller Fortune is brewed with specially-roasted caramel malt and cascade hops for a moderately bitter flavor with a hint of sweetness. It’s best served in a rocks glass.

“The beer industry is constantly evolving and consumers are looking for new products and flavors,” said MillerCoors CMO Andy England. “We developed Miller Fortune to provide consumers with a unique and deliciously balanced option to elevate their drinking experience.”millerFortune_16oz_Can_Back2

The Miller Fortune launch will be supported with a comprehensive marketing campaign, including bartender engagement programs, influencer events, as well as digital, mobile and social activations. Television and out-of-home advertising for Miller Fortune will begin on March 3.

Miller Fortune is available in bottles in the on-premise, 6- and 12-pack bottles and 16- and 24-ounce battleship gray cans in the off-premise.

For more information, follow @MillerFortune on Twitter or visit MillerFortune.com and Facebook.com/MillerFortune.

SHARE

THIS ARTICLE IS WRITTEN BY

Pedro Aristes

Author Profile
Related Posts