Bvlgari gathered a set of international media, celebrities and Insta-famous socialites at Brooklyn’s Duggal Greenhouse to debut B.Zero1 Rock, a new trailblazing collection encapsulating the brand’s indomitable spirit.

Bvlgari B.Zero1 Rock Collection

Hosted by Group CEO Jean-Christophe Babin, the event brought Rome’s flamboyant exuberance to the core of New York Fashion Week and was the perfect occasion for the Italian Maison to unveil its latest muses.

Lilly Aldridge, Naomi Scott, Zendaya

Super model Lily Aldridge, British actress Naomi Scott and American star Zendaya, stole the spotlights as the new faces of the “MAI TROPPO” 2020 Bvlgari Brand Campaign an ode to life and happiness encapsulating Bvlgari’s ethos of enjoying the here and now to the fullest.

Zendaya

Upon arrival, guests warmed up to musical stylings by model and DJ Mona Matsuoka while the pyrotechnics and showstopping lighting effects by White Void along with the experiential rooms offered an immersion into Bvlgari’s icon of self-expression and audacious creativity.

Becky G

The Multi-Platinum award-winning Mexican-American singer and actress Becky G, sharing her joyful attitude and multifaceted talent with a global audience of more than 23 million followers, took the stage and got the coolest crowd to dance and sing.

Ciara

Bvlgari still had more in-store: Ciara thrilled everyone with her high-energy performance, keeping the swarm of fashionable guests on the dancefloor. As the night crept towards dawn, American superstar DJ and Grammy Awards winner Diplo kept the party going until the late hours.

Jon Kortajarena

All styled according to the “more is more” dress code, guests included:  Alexander Wang, Candice Swanapoel, Jon Kortajarena,Carolyn Murphy, Cody Simpson,  David Gandy, Joan Jett, Justine Sky, Martha Hunt, Nina Agdal,  and Tyler Cameron, among others.

Candice Swanepoel

In keeping with Bvlgari’s unapologetic dedication to originality, the new B.zero1 Rock collection embodies the Roman jeweler’s exuberant spirit. Inspired by a heritage tubogas choker with studs from the 80s, the new irreverent design stands out as an iconic symbol of strength, independence and rebellion.

Nina Agdal

Martha Hunt

Lily Aldridge

Alexander Wang

Alexina Graham