Tecate’s successful foray into virtual concert production, El Patio Tecate, celebrated the maverick spirit of today’s Latin community,and helped raise awareness and donations totaling one-hundred thousand dollars ($100,000). This was done through online concert viewer donations and retail activations where $1.00 was donated for every case sold, and a $50,000 donation to purchase a foodservice delivery truck to bring the food into hard-hit communities for No Us Without You LA, a non-profit organization providing food security for undocumented back-of-house staff and their families impacted by COVID-19.

El Patio Tecate livestream concert series supported the Tecate USA portfolio, which includes the brand’s signature Tecate Original and Tecate Light products, as well as Tecate Titanium and Tecate Michelada. The Series treated viewers to a series of unforgettable performances in 2020 by award-winning artists including Natalia Lafourcade, Miguel, Tainy, and Dalex.

Oscar Martinez, Tecate Senior Brand Director

Oscar Martinez, Tecate Senior Brand Director said, “By bringing together such an eclectic and bold mix of talented performers that represent the unapologetic spirit of their generation, celebrating their culture and enjoying the sounds against a Tecate backdrop, we are honored to have been able to raise much-needed funds to help those who need it most during these challenging times.”

No Us Without You LA (501c3) provides food security for the undocumented immigrants who are the backbone of the hospitality industry in the greater Los Angeles area. These hard-working women and men who have, for years, fulfilled the unforgiving back of house restaurant positions, now find themselves in the vulnerable position of being unemployed, with little to no government assistance. $33 Feeds a Family of 4 for 1 Week, please donate to No Us Without You LA.