McDonald’s is serving up music and art alongside some of today’s hottest Latino musical and visual storytellers through Ritmo y Color McDonald’s, a unique new experience that is elevating the voices and stories of Latinidad through pop-up art installations and music.

To celebrate the culture and collective pride of the Hispanic community, select McDonald’s restaurants in Miami, Houston and Los Angeles— communities with deep Latin roots— will serve as canvases for local visual artists to transform restaurants into vibrant expressions of their Hispanic roots. Music fans everywhere will also be able to enjoy free virtual concerts featuring a star-studded lineup of artists.

Manuel Turizo

“Celebrating mi gente and our cultura is at the forefront of everything I do. So, partnering with McDonald’s for Ritmo y Color is the perfect opportunity for us to come together to bring the heat of Latin art and music to fuel our Latino pride,” said Manuel Turizo, Colombian urban reggaeton singer. “As an artist, I am humbled to have a platform that allows me to share my story, and I’m proud to use my voice to share my unique expression of our culture.”

Rigo Leon

 Ritmo y Color McDonald’s kicked off in Miami’s iconic Little Havana neighborhood,  where Cuban visual artist Rigo Leon Herrera transformed a McDonald’s restaurant with artwork titled “Havana Dreams”- an articulation of his experience as a first generation Latino in the U.S. Additional thoughtfully-curated restaurant takeovers will continue through November, with the next taking place the week of October 4 in Houston, featuring  Mexican-American visual artist, Gonzo247, followed by Venezuelan artist, Kelly Perez in Los Angeles the week of November 15.  

Manuel Turizo

And for music fans across the U.S., the virtual concerts will feature a medley of fan-favorite hits from Manuel Turizo, who will be first to hit center stage on Aug. 29, followed by two additional concerts with soon-to-be revealed artists. Bringing the program full circle, the concert stages will feature the art from the wrapped restaurants, giving fans a virtual space where they can hear, see and celebrate Latino culture. The full schedule can be found below.

“Music and art are such a huge part of Hispanic culture and McDonald’s and our Hispanic owner/operators are excited to highlight the community through visual and musical art that inspire our customers,” said Michelle Suarez, a Pennsylvania McDonald’s Owner/Operator and a McDonald’s Diversity Committee Lead. “We hope you’ll take part in the restaurant takeovers and virtual concerts to celebrate Latino culture!”

Ritmo y Color is part of McDonald’s longstanding commitment to feeding and fostering the Hispanic community through experiences that fuel Latino pride.

“By partnering with Hispanic visual artists and musicians, we want our customers to feel seen and celebrated,” said Elizabeth Campbell, Senior Director of Cultural Engagement, McDonald’s USA.  “We are committed to uplifting and shining a light on the Hispanic community, and are honored to celebrate them through art, music and culture.”

The program will culminate the first week of December during Miami Art Week 2021 with a headlining surprise musical performance and live art by Los Angeles based visual artist Kelly Perez, as well as a never-before seen private art collection inspired by Latin music.

Visit www.ritmoycolormcd.com to register for the free virtual concerts and get more details on the exciting artist collaborations.