Espolòn Tequila, one of the fastest-growing tequila brands in the world, has just introduced Flor de Oro, a limited-edition Reposado tequila infused with natural extract from the marigold flower, marking the first tequila of its kind to hit the market and the brand’s first seasonal release.
Espolòn brings Flor de Oro to the market as Reposado tequila continues to rapidly grow both within the category and Espolòn’s portfolio, showcasing the brand’s dedication to bold innovation while bringing its Mexican heritage into the modern world.

“For me, Día de Muertos is all about family, tradition, and honoring those no longer with us. It presents an opportunity for me to reflect on memories of celebrations and traditions – rooted in food, aromas, and tequila – that my mother and grandmother taught me,” said Jesús Susunaga Acosta, Maestro Tequilero of Espolòn Tequila. “When creating Flor de Oro, I was inspired by the moment that we placed an altar at Casa San Nicolás dedicated to our late founder, Master Distiller Cirilo Oropeza. Drawing from the marigold petals and aromas of his favorite foods, we created an infused Reposado tequila that honors Cirilo and thanks him for his years of dedication to tequila-making.”

To further ignite creative celebration this holiday, Espolòn Tequila has partnered with renowned event and floral designer Raúl Àvila, the vision behind the decor and design of the MET Gala, to bring his exclusive floral designs to fans everywhere. Together, Espolòn and Àvila will create the “Living Ofrenda,” a stunning interactive installation at New York City’s Vanderbilt Hall in Grand Central Terminal open to the public from 8am to 8pm EST on October 29th and 30th. The Living Ofrenda will celebrate the importance of Día de los Muertos through a blend of floral artistry and cultural symbolism, connecting us all through creativity and art.

“Día de los Muertos is a holiday rich in emotion and symbolism, with the marigold playing a central role. For the Living Ofrenda, I was inspired by the significance of the marigold flower and the holiday – its bright petals guiding spirits, its fragrance evoking memories, and its presence symbolizing love and remembrance,” said Àvila, event and floral designer. “Espolòn and I share a passion for bringing Hispanic heritage and creativity to the forefront to foster connection in bold and authentic ways. The Living Ofrenda and Flor de Oro are beautiful celebrations of Día de los Muertos and honor Mexican culture in ways that have yet to be seen before.”

Àvila’s vision will showcase the marigold’s significance as both a symbol of life and a bridge to the afterlife, much like Flor de Oro itself. As a tequila for the people, the immersive installation will also pay tribute to Espolòn’s heritage, honoring the iconic and unapologetic originals of the past through authentic connection and exceptional artwork. To empower conversation and awareness around Día de Muertos nationwide, Raúl Àvila has also created stunning marigold arrangements inspired by Flor de Oro for those creating ofrendas in celebration of loved ones at home. From October 2nd until October 21st, fans 21+ can enter to win a custom arrangement by visiting http://www.espolontequilasweeps.com/ and entering the keyword FlordeOro.

Día de los Muertos, celebrated late October through early November, honors ancestors and loved ones who have passed. According to Mexican beliefs, marigolds allow spirits to travel back to earth to commune with family members. For the release of Flor de Oro, Espolòn’s iconic rounded bottle features a new creative label that showcases Espolòn’s rooster, Ramón, standing proudly by a Día de los Muertos altar that pays homage to Oropeza.

Flor de Oro will be available leading up to Día de los Muertos at retailers nationwide in limited quantities with a MSRP of $43.99 for a 750mL bottle. At 80 proof (40% alcohol by volume), Espolòn Tequila encourages adults 21 and up to savor Flor de Oro’s signature cocktails, the Marigold Margarita and Flor de Oro Old Fashioned, and to please drink responsibly.

Marigold Margarita Recipe
2 parts Espolòn Flor de Oro Reposado Tequila
1-part Fresh Lime Juice
0.5-part Agave Nectar
Instructions: Shake all ingredients with ice, strain into a glass with a salted rim and garnish with a marigold flower or lime wheel.

Flor de Oro Old Fashioned Recipe
2 parts Espolòn Flor de Oro Reposado Tequila
0.25 part Piloncillo/Panela Syrup (1:1)
2 dashes of Bittermens Orange Creams Citrate
Instructions: Stir all ingredients with ice, strain into a glass with a large ice cube and garnish with an orange twist.

For more information visit www.espolontequila.com/en-us/