Ahead of Bad Bunny’s Apple Music Super Bowl LX Halftime Show, the NFL and Bad Bunny are unveiling a two-part merchandise collection that blends football, music, and culture.

Designed in collaboration with Ceremony of Roses, the limited-edition capsules each capture a defining moment in Bad Bunny’s journey to the Super Bowl LX stage: the fans and the performance.

This also marks the first time official NFL-licensed Super Bowl merchandise features Spanish translations of Super Bowl branding.

Highlights:

• The Fans / Concho Collection (drops Jan. 24 at 11 a.m. ET): Inspired by the beloved Puerto Rican toad embraced by Bad Bunny, and with designs for all 32 NFL teams, the capsule includes apparel, New Era hats, and a collectible Concho plushie keychain.
• The “Super Tazón” Collection (drops Feb. 8, post-halftime, exact timing TBD): This capsule reimagines the term “Super Bowl” in Spanish, an expression common in Puerto Rico and parts of Latin America, highlighting the cultural lens that shaped this capsule and capturing the energy and legacy of Bad Bunny’s Apple Music Super Bowl LX Halftime performance. Details of the capsule to be revealed following the performance.

The collection underscores the NFL’s growing embrace of global fandom through music, fashion, and culture.

Both capsules will be available on pre-order via NFLShop.com, Fanatics.com, NewEraCap.com, and elsupertazon.com, with limited availability at NFL Shop Presented by Visa at Super Bowl Experience Presented by Jersey Mike’s in San Francisco. Select product will be available on international NFL Shop sites.