With Super Bowl LX scheduled for next Sunday February 6, San Francisco has become the hub of activity leading up to the big game.
Below is a rundown of the Latino Events and Activations happening in the Bay Area throughout Super Bowl LX Week. These events include activations surrounding the NFL Latino Youth Honors, PR Moments, Social Responsibility, and events and activations from partner organizations. ** All times are in PST**

EVENT: SUPER BOWL OPENING NIGHT FUELED BY GATORADE
Location: San Jose Convention Center (150 West San Carlos Street, San Jose, CA 95113)
Date: Monday, Feb. 2
Start Time: 5:00pm PT (3:00pm PT – media arrival)
Event Description: Fans are invited to the San Jose Convention Center ahead of Super Bowl LX  for an exciting evening celebrating the AFC and NFC champions as they arrive in the San Francisco Bay Area. The event will provide an exciting opportunity to hear directly from Super Bowl players and coaches during their only public appearance before the big game. Super Bowl Opening Night fueled by Gatorade is free to fans and promises a thrilling experience with two separate viewing sessions, when fans will have the chance to attend either the AFC champions’ appearance or the NFC champions’ appearance, which will be held in back-to-back windows. Fans will be able to cheer on their conference team, hear from players and coaches, and be part of the Super Bowl energy as it officially kicks off in the Bay Area. 

Tuesday, February 3

EVENT: 2026 NFL FLAG INTERNATIONAL CHAMPIONSHIP
Location: NFL Flag Fieldhouse at Super Bowl Experience at Moscone Center South — Hall C (747 Howard St, San Francisco, CA 94103)
Date: Tuesday, Feb. 3
Start Time: 2:30pm PT
End Time: 3:30pm PT
Event Description: The 2026 NFL Flag International Championship will bring together top U13 co-ed athletes from 14 countries to compete in a three-day tournament, culminating in an exciting championship game on Tuesday, Feb. 3 at San Francisco’s Moscone Center South Building. This is one of the largest international NFL Flag competitions to date, with teams and athletes from Austria, Australia, Brazil, Canada, China, France, Germany, Great Britain, Ireland, Japan, Mexico, New Zealand, Panama, and Spain participating.

EVENT: PRO BOWL GAMES POWERED BY VERIZON
Location: Moscone Center (747 Howard Street, San Francisco, CA 94103)
Date: Tuesday, Feb. 3
Start Time: 5:00pm PT
Event Description: For the first time, the 2026 Pro Bowl Games powered by Verizon will move to Super Bowl LX Week in the San Francisco Bay Area. The event brings the league’s top players together for an AFC vs. NFC flag football showdown, which will preview the elite athleticism and competition of the sport ahead of its LA28 Olympics debut. The revamped programming gives the league’s best athletes an opportunity to compete during the NFL’s biggest week of the year, surrounded by their families, friends and select fans, and provides all fans with a must-see TV event that helps culminate the end of the season.

The televised event will air live from the Moscone Center South Building on Tuesday, Feb. 3, which will be transformed into a dynamic flag football arena. Coverage of the Pro Bowl Games powered by Verizon will begin on ESPN starting at 6:30 p.m. ET with the flag game at 8:00 p.m. ET on Tuesday, Feb. 3. The game will air on ESPN, Disney XD and ESPN Deportes.

Thursday, February 5
EVENT: ORIGINS: AN NFL COLLECTION POP-UP SHOPPING EVENT 
Location: The Pearl, 601 19th Street, San Francisco, CA 94107 
Date: Thursday, Feb. 5 
Start Time: 10:00-11am PT Media Preview, Doors open to the public at 11am PT  
End Time: 5:00 pm PT 
Event Description: To celebrate the launch of the Origins Collection for Super Bowl LX, the NFL will host a one-day-only pop-up shopping event. Fans are invited to exclusively shop the merchandise and learn more about the brands behind the collection while enjoying music and refreshments. The event is free to the public. To register, visit NFL.com/origins.

Friday, February 6
NFL LATINO YOUTH HONORS AT SUPER BOWL EXPERIENCE
Location:  Super Bowl Experience –  Moscone Center (747 Howard Street, San Francisco, CA 94103)
Date: Friday, February 6
Start Time: 9:00 am 
Event Description: The NFL Latino Youth Honors Finalists will explore and play the games and skills challenges at the Super Bowl Experience while the venue is closed to the public. Media interested in attending should RSVP in advance to David Villavicencio at dvillavicencio@chemistryagency.com. Confirmation is necessary in order to attend due to space limitations.
Contact Name: David Villavicencio
Contact Email: dvillavicencio@@chemistryagency.com   

EVENT: NFL LATINO YOUTH HONORS CELEBRATION
Location: NFL Culture Club (601 19th St, San Francisco, CA 94107)
Date: Friday, Feb. 6
Start Time: 1:00 PM
Event Description: Join the National Football League, Procter & Gamble and the Hispanic Heritage Foundation in recognizing and celebrating the eight phenomenal Latino Youth Honors finalists. This celebratory luncheon presented by Nationwide will recognize and honor the male and female national winners, as well as the six other finalists for this season’s program.
 

Saturday, February 7
EVENT: SUPER BOWL LX FLAG FOOTBALL GAME ON YOUTUBE 

Location: Super Bowl Experience, NFL Flag Fieldhouse, Moscone Center South

Date: Saturday, Feb. 7

Start Time: 7:00pm PT

Event Description: The annual Super Bowl LX Flag Football Game on YouTube brings top athletes, music artists, celebrities and creators to the field for a flag football showdown live from Super Bowl Experience at Moscone Center in San Francisco and streaming exclusively on YouTube.

Sunday, February 8
SUPER BOWL LIX

Location: Levi’s Stadium (4900 Marie P. DeBartolo Way, Santa Clara, CA 95054)
Date: Sunday, Feb. 8
Start Time: 3:30pm PT
Event Description: Super Bowl LX returns to the Bay Area as the AFC and NFC champions face off for the Vince Lombardi Trophy at Levi’s Stadium in Santa Clara. Game day will feature pregame festivities, spectacular on-field moments and the Apple Music Super Bowl LX Halftime Show headlined by GRAMMY Award-winning global recording artist Bad Bunny, delivering a full day of celebrations for fans in-stadium and at home.
The game will air live on NBC, Telemundo and Peacock, with kickoff at 3:30pm PT.