Gillette has launched GilletteLabs Body razor, the brand’s safest body razor ever. Despite body hair and skin being vastly different than facial hair and skin, 70% of men are using the same razor to shave both their face and body.

The new GilletteLabs Body razor was specifically engineered to navigate the unique challenges men face when shaving their body and address the top concerns men have when body grooming including fear of nicks, cuts or irritation.

Gillette’s latest innovation is made specifically for man’s most sensitive skin to provide a positive and safe shaving experience with as low as 0% nicks and cuts, so men can groom below the neck with greater control and comfort.  

“We know guys are body grooming now more than ever, and they are dealing with issues like nicks and cuts with their current grooming tools,” said Chetan Parekh, Brand Vice President, Gillette North America. “With the GilletteLabs Body razor, guys no longer have to settle for ‘good enough’. We’ve specifically engineered this razor to meet the unique challenges of body and intimate grooming. It’s all about giving men a razor that helps them feel safe and confident.”

This new innovation features the ALL-NEW Triple Protection System helps save men from nicks, cuts and irritation: 

o   When a razor passes over a trapped hair, it can cut both hair and skin, which is what can cause nicks, cuts and irritation. The Anti-Irritation Bar passes over the skin before the blades to help release trapped hairs from under the skin, helping prevent nicks and cuts.

o   The Anti-Ingrown Bar replaces blades 2, 3 & 4 and separates the two long-lasting Gillette blades of the GilletteLabs BODY razor to protect the skin. The bar absorbs the pressure from the hand and minimizes the pressure on each blade.   

o   The long-lasting lubrication strip reduces friction for a smoother shave.  

·       The GilletteLabs BODY razor handle is uniquely designed to comfortably shave hard-to-reach areas:   

o   The handle is shorter compared to a face razor handle, for easier maneuvering.

o   Enhanced grip texture wraps around the handle for a more secure hold in a wet shaving environment.   

o   Increased arch of the handle compared to a face razor, allows for better angling when shaving hard to reach areas.

o   The Magnetic Hanger offers a convenient storage solution for the majority of guys who shave their body in the shower.

When it comes to shaving their body, men deal with a number of differences compared to shaving their face, including: NEW GilletteLabs BODY Razor (1 Cartridge) SRP $14.99 available now at Walmart.com.